Manager, External Communications & Public Relations

Job Details

Description

The Manager, External Communications & Public Relations, plays a pivotal role in shaping and maintaining Build-A-Bear’s positive public image. This leader serves as a bridge between Build-A-Bear and the outside world. The true strategic impact of this role lies in driving public perception, enhancing brand reputation, and delivering communication strategies that align seamlessly with Build-A-Bear’s overarching goals and vision.

Responsibilities

Support the C-suite by managing the organization’s public image, reputation, and internal and external communications

Help build and support the brand

Manage media relations and vet opportunities

Craft press materials

Develop media backgrounders for interview prep

Oversee crisis communication

Assist with media and PR tools

Support outreach to relevant and high-caliber targets based on type of product/news and/or timing of launch/announcement

Support pitch ideas

Collaborate with key stakeholders to identify and activate influencer campaigns

Support agency partners

Manage all aspects of paid placements within the affiliate program

Required Qualifications

Bachelor’s degree in Communications, PR, English, or Journalism

5–7 years in a related field

Proficiency with Microsoft Office

Proficiency in social media, digital communication tools, and analytics

Proficient with corporate and journalistic style writing and proofreading

Preferred Qualifications

MBA or Master’s Degree in a related field

Project Management experience

Accredited in Public Relations (APR)

Behavioral Traits for Success

Natural relationship builder

Has a “how can I help?” attitude

Comfortable working within established guidelines

A persuasive communication style

Able to work at a faster-than-average pace

Strong commitment to tasks being completed correctly and on time

Thrives in a fast-paced and results-oriented environment

Working Environment

Typical office environment with climate control and sufficient lighting, ergonomic desks/chairs

Hybrid work schedule

Corporate Office located in St. Louis, MO

Your Performance Will Be Measured On

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following:

Decision-making, judgment, and execution

Deadlines, Accuracy, and Quality

Visibility of key executives

One Voice messaging across all public-facing channels

Expertise in managing reactive communications with precision and tact

Paid partnership impact

Skilled in representing Build-A-Bear positively and professionally across all interactions

Quality of interviews

Ability to leverage data

Impact of influencers and influencing campaigns

Social media engagement

Quality presentations and reports that are engaging and offer actionable insight

Ability to foster team collaboration, communication, and performance

Stakeholder feedback

This description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and Build-A-Bear, Inc. reserves the right to change this job description and/or assign tasks for the employee to perform, as may be deemed appropriate.

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