Communications Specialist II (Public Relations)

Job Description

Acadian Ambulance Companies’ Public Relations department is seeking an experienced, self-driven Communications Specialist who will assist with developing, coordinating, and executing Acadian’s internal and external communications and engagement efforts. The specialist will work closely with the department’s graphic designers, copywriters, multimedia specialists, and other communications specialists.

The selected candidate should hold a Bachelor’s degree and bring 2-5 years of experience in a communications role. The candidate should show a strong background in journalism or multimedia content creation. A significant portion of experience (e.g., 2+ years) should be focused on broadcast/print/multimedia/digital journalism, public affairs, or multimedia storytelling.

Core Functions:

Content Creation

The Specialist will proactively identify, research, and produce compelling written and video stories to effectively communicate company narratives. This person must have an instinct for finding the kernel of a compelling story and the skills to independently shape and deliver it—from concept to completion.

The ideal candidate will be a brand journalist — a natural storyteller who can craft both technical and emotionally resonant stories. In addition, the Specialist will write press releases and other copy as assigned.

Intranet

The Specialist will serve as the department’s liaison with our third-party intranet vendor, overseeing updates, managing content, and troubleshooting issues. The Specialist shall be proficient in analyzing site traffic and user experience to continuously improve design, layout, and content.

Internal (Employee) Engagement

The Specialist will become a subject matter expert on all of the company’s internal messaging platforms, including (but not limited to) the intranet, digital video boards, social media, email, and texting platforms. The Specialist will develop and implement messaging and content designed to meet the company’s employee communications and engagement objectives.

External Engagement

The Specialist will be responsible for distributing content to the media and the public and developing relationships with media outlets in our service area to maximize exposure for generated content.

Websites

The specialist will be the department’s liaison with our third-party website vendor to ensure our sites are updated and functioning properly.

Social Media

Working with the team, the Specialist will support the development of post content for the company’s various social media platforms.

Responsibilities:

Strategy & Execution

• Develop, execute, and evaluate internal communications calendars and strategies to ensure the company’s goals, initiatives, and news are communicated regularly and effectively.
• Provide thought leadership for internal communications and engagement campaigns to inspire and engage employees.
• Support and collaborate with company leaders in their communication efforts to keep their team members informed about news and events in an engaging way.

Content Creation

• Create engaging content for the company’s internal and external channels, including media outlets, digital signage, email newsletters, and flyers, through independent work and collaboration with team members.

Vendor & Platform Management

• Serve as the primary liaison between our company and our intranet and website vendors to develop project schedules, troubleshoot technical issues, and implement updates.
• Train key users throughout the company on best practices for using the intranet.
• Identify, through research and analysis, updates and improvements to our intranet.
• Drive new ideas to enhance the intranet user experience.

General Support

• Support the public relations department team members with other public relations, advertising, and marketing initiatives as directed.

Desired Qualifications:

• Strong writing, editing, and proofreading skills
• Ability to record and edit video content
• Possess effective verbal communication and interpersonal skills
• Desire to work in a fast-paced, team environment
• Knowledge of the Google Workspace suite of products
• Experience using web and social media analytics tools (e.g., Google Analytics, social platform insights) to measure content performance.
• Ability to provide effective training to internal user groups
• Ability to multitask and prioritize assignments to ensure deadlines are met
• Bachelor’s degree and 2-5 years of experience in a media or communications role (as detailed above)
• Experience as an on-camera broadcast or multimedia journalist is highly preferred

Location: Lafayette

Position Type: Full-time

Benefits

We offer comprehensive insurance benefits for full-time employees, including but not limited to Medical, Dental, Vision coverages, along with 401(k) and ESOP (Employee Stock Ownership Program), and Vacation and Sick time.

Learn more here