Digital Marketing Manager

# **Description**

Do you want to join a team that will embrace and encourage your motorsports obsession? Are you a social‑savvy marketer looking for an opportunity to dig even deeper into the community? Are you a digital marketer who enjoys the challenge of moving customers from awareness to purchase across multiple channels? If this sounds like you, read on — because Apex is seeking a **Digital Marketing Manager** to join our team.

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# **Who Are We?**

Apex is a leading provider of high‑performance automotive wheels and accessories, serving a community of drivers who push limits and demand products that can keep up. Our reputation has been built through deep technical education — including our widely respected fitment guides and Real Performance‑driven content — as well as an engineering‑first approach to product development and authentic engagement with the enthusiast community.

Founded in California in 2007, our company has grown into a team of 40+ passionate professionals and engineers working remotely across the U.S. We are united by a shared dedication to precision, performance, and authenticity.

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# **Objective**

The Marketing Manager is responsible for translating the CMO’s strategy into coordinated, high‑performing programs and execution across key channels, including influencer/partnerships and email marketing, while managing day‑to‑day execution and handling promotional copywriting.

You are a working manager and a channel owner — translating ambitious strategies, building clear plans, mobilizing resources, and delivering measurable results. This role ensures that marketing initiatives are aligned, executed with speed and quality, and contribute directly to business performance.

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# **Job Summary**

This role sits at the center of Apex’s go‑to‑market execution. You will work closely with cross‑functional partners — including Audience Growth (paid and social), eCommerce, Creative, and Sales — to ensure marketing efforts are aligned and driving measurable outcomes.

Success in this role means:

– Marketing Directors and the CMO are insulated from day‑to‑day execution, confident that initiatives are being properly planned, executed, and optimized.
– Strategy is consistently translated into clear, actionable campaign plans delivered on time, on brand, and tied to measurable results.
– The Influencer & Partnership program is structured, scalable, and driving meaningful awareness and growth with new audiences.
– The email marketing program evolves beyond primarily promotional campaigns into a more effective lifecycle strategy that grows our owned audience, improves engagement (CTR), and delivers stronger performance.
– Promotional and campaign copy consistently reflects Apex’s brand voice, technical credibility, and high standards within the enthusiast community.

A critical component of this role is partnership with Sales. You will take inputs such as product priorities, promotions, and launch plans and translate them into clear marketing briefs and execution plans. From there, you will quarterback execution across the marketing team, ensuring work is scoped correctly, prioritized appropriately, and delivered on time.

You will begin as a hands‑on leader, directly owning execution in key channels while also guiding others. Success means day‑to‑day marketing execution becomes predictable, high‑quality, and frees up Directors to focus on strategy because they know the work is in good hands.

This is **not** a coordination role. You are expected to own outcomes, not just activity. You should be comfortable operating across multiple channels, making decisions with incomplete information, and being accountable for results. You must understand how marketing contributes across the full funnel — from awareness through retention — and how your channels influence performance at each stage. You should be able to evaluate what’s working, justify your decisions, and adjust quickly when needed.

This role requires a deep understanding of our customers. Apex serves a highly knowledgeable and discerning enthusiast audience, where credibility is earned through technical fluency and authentic engagement. To be effective, you must understand what matters to our customers, why they make purchasing decisions, and how to communicate in a way that resonates with their expectations and level of expertise. Surface‑level marketing won’t work here.

Our Marketing team is navigating its second leadership transition in recent years, and an incoming Chief Marketing Officer will help define the long‑term structure of the department. This role will play a key part in stabilizing execution and building consistency during that transition. Experience operating in environments with change, ambiguity, and shifting priorities will be important.

Over time, this role is expected to grow in scope. Success will require building scalable systems, creating repeatable processes, and improving efficiency through automation and thoughtful application of AI. As these systems mature, you will have the opportunity to delegate more of the day‑to‑day execution and expand your impact. In the near term, you should be excited to contribute directly through hands‑on execution, not just team management.

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# **How to Apply**

In your cover letter, tell us about your connection to automotive or motorsports culture, and then tell us about your involvement with an Influencer & Partnership program you’ve overseen or managed. Apply here

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# **Responsibilities**

## **Marketing Execution**
– Act as the connective layer between strategy and execution, ensuring clarity in direction and consistency in delivery.
– Translate company priorities, product launches, and promotional needs into clear marketing briefs and execution plans.
– Lead execution of campaigns across launches, promotions, and lifecycle initiatives, ensuring alignment across channels and teams.
– Quarterback day‑to‑day execution across marketing, ensuring work is properly scoped, prioritized, and delivered on time.
– Partner closely with Sales to align marketing efforts with revenue‑driving priorities and inventory needs.
– Collaborate with Audience Growth (paid and social), eCommerce, and Sales to ensure marketing efforts are coordinated and mutually reinforcing.

## **Channel Ownership**
– Own and execute Apex’s influencer and partnership program end‑to‑end, including partner identification, selection, relationship management, and performance evaluation.
– Build a portfolio of partners who authentically represent the Apex brand and expand reach within the enthusiast community.
– Own and evolve Apex’s email marketing program, improving promotional performance while developing lifecycle and always‑on strategies that drive engagement, education, and revenue.
– Maintain a high bar for brand alignment across all channels, ensuring messaging resonates with a knowledgeable enthusiast audience.
– Track and evaluate performance across owned channels, focusing on business outcomes rather than activity‑based metrics.
– Use data and sound judgment to optimize programs, improve results, and inform future decisions.
– Write and oversee promotional copy, ensuring clarity, consistency, and technical credibility across all outputs.

## **Leadership**
– Provide guidance and support to team members, including coordination with the Creative team through the Project Manager.
– Help establish standards for quality, brand consistency, and execution across the team.
– Build and refine processes that improve efficiency, consistency, and quality of execution.
– Identify opportunities to streamline workflows, reduce bottlenecks, and improve team coordination.
– Implement automation and AI thoughtfully where it enhances output without compromising brand integrity.
– Develop scalable systems that reduce reliance on manual execution and support future team growth.
– Contribute to stabilizing and strengthening the marketing function during a period of organizational transition.
– Foster a culture of ownership, accountability, and follow‑through.

*This is a description of the areas of responsibility for the position — it is not an all‑inclusive list of every task you will complete.*

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# **Requirements**

– Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
– 5+ years of experience in marketing roles with direct responsibility for execution and performance across one or more of the following: email marketing, influencer/partnership programs, or content/copywriting.
– 3+ years of experience owning email marketing performance, including campaign execution, optimization, and/or lifecycle strategy.
– 3+ years of experience managing or building influencer, partnership, or affiliate programs, including contract creation, partner selection, relationship management, and performance tracking.
– 3+ years of experience writing or overseeing copy across multiple formats (email, product, campaign, or web), with responsibility for maintaining brand voice and message consistency.
– 3+ years of experience directly managing a team.
– Experience working in environments with changing priorities, ambiguity, or team restructuring, including contributing to improved processes, structure, or performance.
– Experience working cross‑functionally with creative, product, or sales teams to execute marketing initiatives.
– Prior experience with MailChimp, Klaviyo (or other email marketing tools), and GA4 is required.
– Prior experience with Sprout or another social media management tool is required.
– Prior experience with Figma or similar creative collaboration tools is preferred.

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# **Benefits**

– Full‑time salaried exempt employment with Apex. Annual compensation ranges from $85–$115k base, depending on location and experience, plus eligibility for our short‑term incentive plan after 90 days.
– Work‑from‑home support: $600 annual stipend for cell phone and internet usage, all technology needs provided by Apex, plus workspace equipment reimbursements.
– Robust health benefits, including medical insurance covering 100% of monthly premiums for employees and dependents under 14 on base plans, plus generous contributions for dependents over 14.
– Access to HSA, mental health support, gym membership discounts, and a healthcare concierge.
– Apex covers 100% of employee premiums for Dental and Vision benefits on base plans, with affordable buy‑up options.
– Retirement savings eligibility with company contributions to a 401(k).
– Paid time off including sick leave, vacation, and 11 paid company holidays (including Juneteenth and Indigenous Peoples’ Day).
– Motorsports lifestyle benefits: reimbursements for HPDEs, track day insurance, spectator tickets, karting, sim racing gear, SCCA‑compliant gear, and premium events like DirtFish and Skip Barber.
– Significant employee discounts on products and free merch.
– Eligibility to apply for the SEMA college grant and loan forgiveness program.
– A modern remote‑friendly work environment with casual dress and in‑person events featuring sim‑racing, karting, and motorsports activities.

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# **About the Environment**

This job can be performed remotely from any U.S. state except Alaska, Hawaii, and Montana. Your core team works on Pacific hours, so expect a schedule that supports them.

Physical requirements include the ability to sit at a computer for extended periods, occasional light lifting, and the ability to travel for team‑building events. Quarterly domestic travel is required, with annual or semi‑annual leadership summits.

Regular, predictable attendance is required. Must be able to read, write, speak, and understand English.

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# **Our Selection Process**

Apex is a founder‑led organization deeply rooted in our values. Each individual meaningfully contributes to our success. Work outcomes are highly visible in our small team, and every great new hire has the potential to positively impact our work and culture.

Our selection process is rigorous, with the goal of finding the best overall fit. We use an EEOC‑compliant assessment tool to measure behavioral drives and cognitive ability as one of many indicators of potential job fit. We meet virtually with candidates multiple times to ensure mutual alignment.

We often engage finalists in a short‑term paid work assignment before making a final offer. This allows finalists to experience real Apex work and allows our team to assess real performance.