Communications Specialist

# Overview

**Salary Range:**
$53,534.80 Salary

**Position Type:**
Full Time

**Education Level:**
4 Year Degree

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# Job Description

The Communications Specialist is responsible for assisting the Communications team with digital and traditional media, with a primary focus on social media and website content updates. The Communications Specialist will be the primary developer of social media content as directed by the Associate Director of Communications under the general guidance of the Director of Communications.

Under the guidance of the Associate Director of Communications and working closely with the Media Manager, the incumbent will have creative latitude to develop visual, graphic, and written content for social media and will assist with web content updates, as needed. The incumbent will also support the Communications team with administrative duties, as assigned.

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# Qualifications

– Draft/create posts, reels, and other content for social media under the guidance of the Associate Director of Communications.
– Generate, schedule, and obtain approval of social media posts utilizing an approved platform.
– Compile and archive media stories and social media posts and analytics data; provide informed support on recommendations using data collected and other information assessments.
– Assist in the development of reports for the CEO, Board, and others as assigned by monitoring social media and website analytics and other platforms as assigned.
– Remain informed on current events and stay up‑to‑date on new social media trends and opportunities.
– Assist in execution of earned and paid media strategies, including but not limited to assisting in coordination of news stories, media events, ad placements, and other relevant needs.
– Support The Trust in video, photography, and branded graphic development projects.
– Support web content updates and development, as needed.
– Support the Communications team with administrative duties, as assigned.
– Assist the team in execution of Trust signature community initiatives and events.
– Position may require occasionally working weekends and during non‑traditional hours.
– Other duties, as assigned.

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# Requirements and Education Experience

Minimum of one (1) year of experience in communications, media relations, journalism, and/or digital marketing. Bachelor’s degree in communications or a related field preferred. Equivalent combinations of relevant education, certification(s), and direct years of experience will be considered.

The incumbent will have a strong understanding and direct professional experience in social media and digital communications; possess high‑quality writing, editing, and proofreading skills; exceptional verbal, written, and interpersonal skills; and the ability to communicate clearly and concisely in individual or group meetings and interact professionally within a diverse group setting.

Strong problem‑solving skills; the ability to evaluate the effectiveness of communications programs; redirect priorities and efforts as required; and the ability to work with diverse self‑directed teams is required. In addition, the incumbent must have the ability to increase public understanding and support of children’s and families’ programs and services, and the ability to maintain effective working relationships with superiors, colleagues, representatives of the media, institutional partners, and members of the public.

Essential to this position is the ability to understand the dynamics of large urban communities with high levels of immigration and demonstrated cultural competence. Knowledge of Miami‑Dade County and relevant stakeholders and bilingual (English/Spanish or English/Haitian Creole) written abilities are preferred.

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# Tools, Equipment, Supplies and Materials

Considerable knowledge of social media platforms and tools, web content language and software, graphic and layout design concepts and practices, multimedia design, and management information systems. Familiarity with digital photo and video equipment use and care.

Will use office computer, printer, copier, fax, scanner, audiovisual equipment, and teleconferencing equipment.

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# Working Conditions

## Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to talk or hear and use a computer keyboard and office equipment including copy machines and scanners. The employee is frequently required to stand and walk. The employee is required to sit for long periods of time.

Specific vision abilities required include close vision, distance vision, depth perception, and the ability to adjust focus. May be required to lift items of moderate weight up to 25 pounds. Reliable transportation is required for occasional travel to off‑site storage units, provider visits, evening and weekend meetings, or events.

## Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position.

The workplace is a comfort‑controlled office environment and/or storage unit. The noise level in the work environment is usually moderate. When outside the office, the employee is occasionally exposed to outside weather conditions.

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# Hybrid Work Arrangement

At the discretion of The Trust, this position can use The Children’s Trust hybrid work arrangement of flexible work schedules that allows employees to work remotely and/or from the Miami office generally 2–3 days per week.

The Children’s Trust of Miami‑Dade County has the right to revise this job description at any time. This description does not represent a contract of employment.

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# Equal Employment Opportunity

The Children’s Trust of Miami‑Dade County commits to a policy of equal employment opportunity for applicants and employees, complying with local, state, and federal laws. The Trust’s policy is to employ qualified persons without discrimination on the basis of any protected characteristic, including race, color, religion, national origin, citizenship, sex, political affiliation, veteran status, age, genetic information, sexual orientation, gender identity (including transgender status), disability, or status in any other group protected by federal/state/local law.

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