Director, Communications Planning

## Exceptional Hospitality Starts with You

**This role is based at our corporate office in McLean, VA**

This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Director, Communications Planning, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits.

On the Global Marketing team reporting to the Senior Director, Content Marketing, you will play a pivotal role in fueling Hilton’s growth by maximizing marketing’s contribution to enterprise performance. As caretakers of Hilton’s iconic brand, our team ensures every customer touchpoint reflects our promise of exceptional hospitality. Our work spans the full customer journey—from awareness to conversion to loyalty—and is anchored in creating meaningful, lasting connections with travelers around the world. Through bold campaigns, breakthrough digital strategies, and innovative technologies, we inspire customers, drive them to Hilton’s digital storefronts, and convert them into engaged Hilton Honors members.

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## What You’ll Do During a Typical Day

– Own and improve the strategic implementation of campaigns, initiatives, and always-on programs across the ecosystem through communication planning across the year
– Develop deep consumer understanding to shape upstream how, where, and when our ideas can be applied to the greatest effect
– Understand the possibilities inherent in different channels, media, and platforms—and have the skill to exploit these
– Develop customer journeys and ecosystem mapping across all key campaigns and initiatives
– Work closely with key stakeholders of other disciplines, and train and upskill the team in comms planning
– Collaborate with Hilton’s creative team and agency partners to show how they can amplify their ideas in different channels and platforms—so that ideas live longer in the mind than the media plan
– Foster strong relationships across creative and media teams, acting as another crucial bridge

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## How You’ll Collaborate with Others

– Work closely with Global Media, Creative, Brand Strategy, Loyalty, CRM, and PR teams
– Translate strategy into communication frameworks
– Partner cross-functionally within a highly matrixed organization
– Ensure campaigns and initiatives align with consumer needs and enterprise business outcomes

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## Projects You’ll Take Ownership Of

– Develop comprehensive communications plans and message frameworks for key campaigns and initiatives
– Develop the overarching go-to-market calendar that spans all campaigns, initiatives, and always-on programs
– Create communications planning tools, templates, and frameworks for teams and partners
– Lead and develop a communications planning team

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## What It Takes to Make the Stay

### Minimum Qualifications

– Ten (10) years of professional experience
– Eight (8) years of campaign communications planning
– Five (5) years of experience in cross-channel marketing, content marketing, or related roles
– Three (3) years of experience managing teams and partnering cross-functionally
– Experience leveraging and understanding modern, customer-centric marketing, including media, creative, content, and campaign strategy

### Useful Qualifications

– Experience in an agency environment leading communications planning for large, globally relevant brands
– Experience in hospitality, travel, consumer services, or related industries within large, global consumer brands
– Deep understanding of customer journeys and different channels, media, and platforms
– Proven experience developing talent and building teams

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## How We’ll Help You Thrive

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

– Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
– Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount
– Paid parental leave – We offer paid leave for eligible Team Members, including partners and adoptive parents
– Personalized caregiving support – Access dedicated caregiving concierge services
– Crisis concierge – A single, compassionate point of contact during times of loss
– Mental health resources – Free counseling and support through our Employee Assistance Program (EAP)
– Generous paid time off (PTO)
– Health & welfare benefits – A variety of health plans for you and your family
– Financial security for your future – Retirement plans to help you save

*Benefits availability may vary depending on location and employment terms.

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## Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.

Learn more here