The Public Affairs Council’s European office conducted a pop survey between July and September 2020 to learn how European public affairs and communication executives see the new reality that has emerged since the COVID-19 pandemic.
We collected responses from over 50 organizations and what we learned is that digital advocacy is here to stay. European public affairs teams were quick to adopt digital tools, but traditional tools remain widely used. Respondents believe they’ve managed the crisis well so far. There are, however, challenges that won’t go away anytime soon, including adapting to corporate budget cuts and to policymakers’ focus on the response to the pandemic.
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