October 11, 2022
1:30 p.m.−4:15 p.m. ET
Virtual
Have you ever asked yourself, how does the “other guy” achieve government relations success, what’s their secret sauce? The structure of your government relations team can have a direct correlation to your capacity to achieve your organization’s government relations goals (for better or worse). Whether you are just starting a government relations program, expanding your team, or simply want to know how your department benchmarks against other best–in-class organizations, this workshop is for you!
Featured Topic & Speakers
Join us for this workshop, which will provide tips, tricks, best practices, and strategies to leverage your team’s budget and structure to achieve your government relations goals. This workshop will equip you to critically examine your budget needs and walk you through key steps for garnering internal decision makers’ support for your team’s needs writ large by:
- Providing an overview of government relations budgets and other data from the newest State of Corporate Public Affairs report;
- Sharing case studies from a range of associations and corporations, from small to national and international;
- Discussing key items to consider when you’re weighing whether to hire a consultant or a full-time employee;
- Highlighting tools and programs that can be used to help your team succeed;
- Discussing the importance of effective leadership and how to cultivate and grow those characteristics within your team; and
- Sharing current, top-notch diversity and inclusion best practices.
Owen Caine
VP, Government Affairs
The Toy Association
Jewelyn Cosgrove
VP, Government and Public Relations
Melwood
Jessica Knutson
Director, Government Affairs and Public Policy
National Marrow Donor Program
Douglas G. Pinkham
President
Public Affairs Council
This program is eligible for 2 elective credit towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Agenda
1:30 p.m. Welcome and introductions
1:40 p.m. Benchmarking & Trends – Budgets, DEI, and Case Studies
In this session we will:
- Discuss current industry budget norms and trends by reviewing and analyzing relevant results from the Public Affairs Council’s State of Corporate Public report;
- Walk through case studies and examples from small and large corporations and associations; and
- Share insights on current diversity and inclusion practices.
Douglas G. Pinkham
President
Public Affairs Council
2:25 p.m. Break
2:35 p.m. Structuring Success: Building Your Team to Achieve Your Goals
In this session we will:
- Provide planning and measurement tools to set your government relations practice up for success;
- Walk you through how to assess your budget needs;
- Review effective leadership and management behaviors, including tips for “managing up;” and
- Discuss strategies for getting internal decision makers on board with your team’s needs.
Owen Caine
VP, Government Affairs
The Toy Association
Jessica Knutson
Director, Government Affairs and Public Policy
Be The Match operated by the National Marrow Donor Program
3:20 p.m. Break
3:30 p.m. Thinking Externally: Consultants, Stakeholders, and Other Factors
In this session we will:
- Highlight what to keep in mind when weighing whether to hire consultants versus full-time employees;
- Review best practices for managing external stakeholders; and
- Discuss other external factors that can affect your government relations team’s chances of achieving desired outcomes.
Jewelyn Cosgrove
VP, Government and Public Relations
Melwood
4:15 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1638994298262{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $369
- Non-Members: $499
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]