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Digital Advocacy Content Creation

Virtual Workshop

Digital Advocacy Content Creation

April 11, 2024
1:30 p.m.−3:45 p.m. ET

Digital advocacy content is more important than ever, so don’t settle for the same old graphics! Whether you want to create a social media post, digital ad or infographic, this workshop will provide the knowledge and tools to create persuasive advocacy content to spur action, engage policymakers and enhance your advocacy programs.

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This workshop will cover:

    • Principles of visual design that you can use to create quick, simple graphics and low-cost, high-quality videos
    • Strategies that capture your audience’s attention
    • Managing outside design firms to ensure you meet your goals, stay on schedule and within budget

1:30 p.m.

Content Creation for Non-Art Majors

Compelling visuals make your advocacy and public affairs efforts stand out. While design might not be your area of expertise, knowing how to create a quick graphic for campaigns and socials will help you liven up your messaging and save money. Attendees will:

  • Learn to harness the principles of visual design like scale and contrast
  • Explore free and paid design tools to make basic visual content like infographics and videos
  • Gain creative ideas for combining resources to produce meaningful content

Working with a design firm? We’ll also teach you how to communicate what you want to ensure you get the best results, and what to look for in choosing a consultant.

Megan Kimmitt Creative Director, Advocacy
America’s Health Insurance Plans

2:30 p.m.


2:45 p.m.

Make Your Digital Content Stand Out

Grabbing the attention of your intended audience is increasingly challenging in a world oversaturated with content and communications. Learn what types of content perform best and how you can leverage ideas, feedback and timely information to captivate your audience so they are receptive to your message.

Our experts will cover:

  • Subjects and headlines that capture attention
  • How to strategically use photos, videos and other content elements
  • Ways to build interest and capitalize on a captive audience
  • Case studies of effective, eye-catching content

3:45 p.m.


Megan Kimmitt Creative Director, Advocacy
America’s Health Insurance Plans

This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]