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Effective Advocacy Through Trade Associations

Virtual Workshop

Effective Advocacy Through Trade Associations

April 16, 2024
1:30 p.m.−3:45 p.m. ET

Trade associations remain one of the most successful instruments of consensus-building and trusted information within the legislative and advocacy arenas. Taking an active role within your industry trade groups is vital for shaping policy and advancing advocacy outcomes. Learn how to advance your public affairs goals through trade association involvement.

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In this workshop, you’ll gain insight into:

    • Strategies for evaluating your trade association memberships and determining your level of engagement
    • How to shape the policy objectives of your trade associations and strategies for reaching consensus on complex issues
    • Case studies of successful public affairs “wins” led by an active industry trade group with engaged members working to achieve a common goal

1:30 p.m.

Getting Engaged and Evaluating Impact

Taking an active role within industry trade groups is often vital for shaping policy outcomes and advancing advocacy campaigns. Our speakers will outline engagement and activity levels, including:

  • Key characteristics of trade associations and industry groups that are successful at advancing public policy priorities
  • Determining the right level of engagement and how best to contribute limited time or resources
  • Strategies for navigating policy disagreements and building consensus among trade and industry group members
  • Processes for evaluating the impact of association memberships
Jonathan Samford Executive VP
Global Business Alliance

2:30 p.m.


2:45 p.m.

Case Studies in Success: Advancing Public Affairs Priorities

Hear firsthand case studies of public affairs “wins” from robust trade associations. Learn which characteristics have the greatest impact on the legislative and advocacy landscape and strategies for shaping the debate internally to advance common goals.

Mark Hayes VP, Communications
Farm Credit Council

3:45 p.m.


Mark Hayes VP, Communications
Farm Credit Council
Jonathan Samford Executive VP
Global Business Alliance

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]