Virtual Workshop
Business and Financial Communications Crash Course
December 9, 2025
1:30 p.m.−3:45 p.m. ET
It’s important that public affairs professionals understand their companies’ business and financial landscape. This workshop will explain how certain financial terms are evaluated, how different business units are measured and how to interpret financial reports. Attendees will also learn how to translate legislative and regulatory wins into quantifiable impacts .
1:30 p.m.
Decoding Financial Metrics and Business Units
It’s crucial for public affairs professionals to grasp their organization’s financial health and operations. This session will demystify key financial terms and explain how different business units are evaluated.
You will gain insight into:
- Defining key business, accounting and market metrics
- Understanding how various business units are measured
- Interpreting financial reports to gauge company performance
2:30 p.m.
Break
2:45 p.m.
Translating Wins into Quantifiable Impact & Investor Relations
This session focuses on bridging the gap between public affairs efforts and financial outcomes. Learn to articulate the financial value of legislative and regulatory successes and communicate that value to stakeholders.
This session will cover:
- Translating public affairs success into financial metrics
- Common pitfalls when using AI for public affairs efforts and how to avoid them
- How to craft AI prompts that drive on-brand, authentic messaging
3:45 p.m.
Adjourn
This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]