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Crafting Your Message Using AI

Virtual Workshop

Crafting Your Message Using AI

November 6, 2025
1:30 p.m.−3:45 p.m. ET

Harness the power of artificial intelligence to craft compelling and impactful advocacy and public affairs messages. Learn how to use AI-driven tools to analyze audience sentiment, optimize messaging and enhance your organization’s impact on public policy while avoiding common pitfalls associated with this technology.

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This workshop will cover:

  • Strengths and weaknesses of different AI tools and chatbots used for writing and editing
  • When and how to use these tools in creating campaign communications and visual content
  • Key considerations to ensure your work is perceived authentically

1:30 p.m.

Leveraging AI for Strategic Messaging 

This session will explore how artificial intelligence (AI) can transform your advocacy and public affairs efforts. Learn to harness AI tools to analyze audience sentiment, optimize your messaging and amplify your organization’s reach on policy issues.  

This session will cover: 

  • Understanding the strengths and weaknesses of various AI tools and chatbots for writing and editing 
  • Identifying when and how to integrate AI tools into campaign communications and visual content creation 
  • Navigating the new digital information ecosystem and changes to search traffic  

2:30 p.m.

Break

2:45 p.m.

Ensuring Authenticity and Avoiding Pitfalls with AI 

While powerful, AI tools require careful consideration to maintain authenticity and credibility. This session will delve into strategies for ensuring your AI-assisted work is perceived as genuine and impactful, while also addressing common challenges associated with this technology.  

We’ll cover: 

  • Considerations to ensure your AI-assisted work is perceived authentically 
  • Common pitfalls when using AI for public affairs efforts and how to avoid them 
  • How to craft effective AI prompts that drive on-brand, authentic messaging

3:45 p.m.

Adjourn

Speakers coming soon

This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management .

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

alex donovan

Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]