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Proven Strategies for PAC Peer-to-Peer Campaigns

Virtual Workshop

Proven Strategies for PAC Peer-to-Peer Campaigns

June 17, 2026
1:30 p.m.− 3:45 p.m. ET

Corporations and associations consistently rank peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s PAC Benchmarking Reports. Our experts will share case studies for developing, training and transforming your PAC programs strongest supporters into peer champions. 

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In this program, you’ll gain insight into:

    • Launching a peer-to-peer program, or enhancing an existing program, with tactics that work with case study examples
    • Finding, recruiting and training the right peer champions while keeping them motivated and engaged 
    • Putting your peer champions to work, including creating toolkits and providing outreach opportunities beyond individual peer outreach

1:30 p.m.

Building a Successful Peer-to-Peer Campaign Strategy

Building or expanding a peer-to-peer campaign into a high-performing fundraising channel requires thoughtful planning and execution. Join us as we break down proven strategies to design, launch and grow an effective PAC peer-to-peer campaign, and hear from experts who have leveraged peer-to-peer outreach to drive participation and increase contributions.

In this opening session, we will cover:

  • Why peer-to-peer campaigns drive PAC fundraising and engagement
  • Key elements of a successful campaign strategy, including goals and metrics
  • Priority activities for launching and scaling your campaign
  • How to set realistic short- and long-term benchmarks for success

2:30 p.m.

Break

2:45 p.m.

Recruiting and Activating Peer Champions

Your PAC ambassadors are the heart and soul of your peer-to-peer program, and properly recruiting and training these champions is critical. Our closing session will focus on how to identify, recruit and train your most supportive advocates.

This session will cover:

  • Identifying and recruiting peer champions — both starting from scratch and as your program matures
  • Setting your volunteers up for success, including tips for managing peer champions
  • Providing training tools to keep your peer solicitors effective and compliant

3:45 p.m.

Adjourn

Speakers coming soon!

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

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Questions

Anna Platt
Senior Manager, Government Relations Practice
202.787.5955 | [email protected]

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