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Stakeholder Mapping and Management

Virtual Workshop

Stakeholder Mapping and Management

February 11, 2026
1:30 p.m.−3:45 p.m. ET

Your government relations goals don’t exist in a vacuum. Advancing your priorities requires understanding exactly where stakeholders sit in the policy space and thoughtfully engaging with them. Join our experts to learn the latest stakeholder mapping strategies and how it advances your goals.

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In this program, you’ll gain insight into:

    • How to identify your stakeholders, what they care about, and how they affect your organization – and case studies of what successful stakeholder mapping looks like today
    • Who within your organization should be included in the stakeholder mapping process
    • How to monitor activities and keep your stakeholder map up to date
    • The role of transparency in the mapping process, including ways to build trust

1:30 pm

Welcome

1:35 pm

Before You Start Your Stakeholder Mapping

In this session we will:

  • Discuss when, how and why stakeholder mapping is key for your government relations efforts
  • Dive into determining who within your organization should be involved in the mapping, as well as what stakeholders should be considered before you begin your mapping exercise
  • Provide an overview of the tools and services available to assist in your mapping efforts

2:30 pm

Break

2:45 pm

Getting Started and Staying Updated

In this session we will:

  • Share tips and best practices for identifying who your stakeholders are, what they care about and how they affect your organization
  • Discuss the importance of keeping your stakeholder map up-to-date and how frequently you should monitor activities
  • Walk through how stakeholder mapping can be used to advance your organization’s policy goals

3:45 pm

Adjourn

Speakers coming soon

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Nonmembers: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Anna Platt
Senior Manager, Government Relations
202.787.5955 | [email protected]

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