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Workshop: In-District Grassroots Strategies That Work

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June 20, 2018
9:30 a.m.−12:30 p.m. ET
Washington, DC or Virtual

Engaging advocates and stakeholders in legislative districts is an increasingly important component of successful advocacy campaigns. But developing and deploying this network can be a challenge, especially when organizational operations are spread throughout the country. Join us to learn how to improve your in-district engagement efforts.

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Featured Topic & Speakers

In this program, we’ll discuss:

  • Developing a year-round district-level strategy that complements your broader advocacy involvement
  • Best practices for gaining leadership buy-in, securing internal resources and identifying advocates on the ground to help your program succeed
  • Determining which types of in-district activities align best with your organization and goals
  • Tips and considerations for conducting events; recruiting and training of advocates, including harmonizing talking points;, managing on-site logistics; and integrating other government affairs functions to support the larger advocacy goals.
  • Establishing goals, benchmarking accomplishments and communicating your success to your advocates and leadership
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Paige Mihalik
Manager, PAC and Grassroots
Federation of American Hospitals

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Jennica Sims
Congressional Affairs & Grassroots Specialist
American Physical Therapy Association

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This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.

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9 a.m. Networking Breakfast

9:30 a.m. Building an In-District Advocacy Plan

The best advocacy programs use varying tactics to build relationships with legislators and achieve sustained success. When considering site visits, town halls, office meetings, forums and more, knowing how these tactics can work in concert is critical. Our speakers from top organizations will share key elements of their strategies, including:

  • How best-in-class programs integrate district-level grassroots into their larger advocacy strategy
  • Organization-specific approaches that take into consideration goals, resources and capacity to execute events
  • Creative ways to engage your advocate community and leadership in your efforts while building excitement and momentum within your organization
  • Ways to keep your program growing and how to address new challenges and priorities
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Emily Gonce
Corporate Vice President
New York Life Insurance Company

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Paige Mihalik
Manager, PAC and Grassroots
Federation of American Hospitals

10:45 a.m. Networking Break

11 a.m. Site Visits and Facility Tours: A Checklist for Effectiveness

Whether you call them site visits, office visits or facility tours, these advocacy efforts are the cornerstone of most in-district strategies. They offer a unique way to engage and educate legislators as well as energize advocates. But how do you make them stand out? We’ll cover:

  • The logistics checklist — invitations, scheduling, planning and training — that will allow you to focus on your issues
  • How to train and prepare local leaders to execute a successful and informative visit
  • Ways to include the PAC, lobbyists, local business leaders and members in your plans while clearly defining their role
  • How to connect site visits to other parts of your grassroots and in-district strategy, as well as ideas for what to do after a visit with a legislator
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Jessica Hamilton
Manager, Government Relations
Airbus Group

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Jennica Sims
Congressional Affairs & Grassroots Specialist
American Physical Therapy Association

Noon   Defining, Communicating and Leveraging Success

Site visits and legislator meetings are only one element of an effective long-term advocate engagement strategy. This closing session will cover ideas to integrate your activities with your other grassroots efforts and how to communicate your success to leadership and advocates alike. Hear about:

  • Setting expectations with leadership for what you can accomplish
  • How to measure the success of your activities and ways to demonstrate ROI
  • Ways to assess your advocates’ impact and determine where to make adjustments to your program moving forward
  • Ideas for leveraging your advocates’ stories in future communications, social media and recruitment efforts
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Kristin Brackemyre
Manager, PAC and Advocacy Practice
Public Affairs Council

12:30 p.m. Adjourn

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Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]

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Register Online 

  • Members: $369
  • Non-Members: $499


Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.[/vc_toggle]

Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]