June 26–27, 2025 | Brussels, Belgium
Gain a firsthand understanding of how public affairs, advocacy, and lobbying operate within the European Union. Designed for senior international public affairs executives, the Brussels Study Tour 2025 offers an immersive experience inside the EU’s decision-making ecosystem. With exclusive briefings, high-level discussions, and site visits, this two-day program provides the knowledge, strategic insights, and connections you need to effectively advocate for your organization’s interests in Europe’s evolving political and regulatory environment.
Highlights of our 2024 Study Tour
Note: This agenda is tentative and changes are still possible.
Day 1
17:30 – 19:00
Welcome to the Brussels Study Tour 2025 – Cocktail and networking
Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
Day 2
9:30 – 9:45
Welcome to the study tour
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
9:50 – 11:15
Introduction to the European institutional, policy and political framework
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
11:15 – 11:30
Coffee break
11:30 – 12:30
Transparency regulations and ethical lobbying in the EU
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
12:30 – 12:45
Coffee break
12:45 – 14:00
Lunchtime Roundtable – Building Coalitions and Partnerships in Brussels: The Perspective of EU Trade Associations
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
14:00 – 14:30
Transfer to the European Commission
14:30 – 17:00
Visit to the European Commission
- Understanding the work of the European Commission and its priorities
Location: European Commission, Charlemagne Building, Rue de la Loi 170, 1000 – Bruxelles
17:00 – 17:30
Transfer back to Ambiorix Center
17:30 – 18:30
Working with European capitals
- Understanding how national priorities shape EU strategy, priorities and policy
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
18.30 – 19.30
Refreshment break
19:30 – 21.30
Networking Dinner & Discussion: Understanding the Brussels media landscape & working with EU correspondents
Location: To be confirmed
21:00
End of Day 1
Day 3
09:00 – 10:15
Working Breakfast with Brussels-based Public Affairs leaders – Insights, best practices and lessons learned
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
10.15 – 10:45
Transfer to the European Parliament
10:45 – 12:30
Visit to the European Parliament
- Understanding the Work and Functioning of the European Parliament
Location: European Parliament – Entrance Paul-Henri Spaak, Room PHS 4B49
12.30 – 13:00
Transfer back to Ambiorix Center
13:00 – 14:00
Networking lunch – Mapping Policy Developments in the EU – Strategies, Tools and Resources
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussel
14:00 – 14:15
Coffee break
14:15 – 15:15
Transatlantic Businesses in the EU – Challenges and Opportunities in Uncertain Times
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
15:15 – 15:30
Coffee break
15:30 – 16:30
Successful Public Affairs in Europe – Reflections & Insights on Strategy and Management from a Brussels-based Corporate Leader
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
16:30 – 17:00
Bringing it all together
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
17:00
Closing cocktail and adjourn
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
Note: This agenda is tentative and changes are still possible.
Managing Director
Mavence EU
Executive Director Public Affairs
Cefic
CEO & founder
EUmatrix.eu
Public Affairs Manager, European Office
Public Affairs Council
Founder and Editor
EU Scream
Senior Partner
Penta Group
Managing Director, European office and Global practice
Public Affairs Council
Spokesperson for the President of the
European Parliament
Managing Director
Kellen Europe
President
Public Affairs Council
Senior Director of Public Affairs
American Chamber of Commerce to the European Union (AmCham EU)
Former Counsellor @ Portuguese Permanent Representation to the European Union
Head of Policy Allied For Startups
Testimonial
The Brussels Study Tour 2024 was an exceptional experience, providing a comprehensive understanding of the European institutional, policy, and political framework. The event was meticulously organized, with insightful sessions on EU policymaking, effective lobbying strategies, and the impact of EU elections on public affairs.
Misti M. Rice – Magna International
They’ve brought in a really nice variety of guests, providing a range of different perspectives. It created a great opportunity to network, bond, and learn from each other.
Jenny Du – Apeel Sciences
It was partly intriguing to get over to the European Parliament and the European Commission and actually meet some of the key players in that space. Understanding how it works, seeing some similarities to the U.S. system, but also recognizing a lot of differences, was really insightful.
Brian Chase – Bell
It’s been great. It’s been great meeting the team. The program has been very well put together. We got to see a full 360-degree view of how Brussels’ policymaking works—understanding where you can shape legislation and provide input. It has been a truly insightful experience.
Elise Demaeght – PepsiCo Europe
Public Affairs Council
Square Ambiorix 7
1000 Brussels
[email protected]
Register
PAC Members: : €1195 + VAT if applicable
Non-member: €1,495 + VAT if applicable
EU Brussels Study Tour 2025
As participants in the Study Tour, you are entitled to complimentary access to the Brussels Public Affairs Forum on June 25th. Kindly express your interest by filling out the Forum’s registration form here and specify your participation in the Brussels study tour in the comment section.
The Brussels Study Tour is limited to a maximum of 25 participants.
Questions
Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]