June 26–27, 2025 | Brussels, Belgium
Gain a firsthand understanding of how public affairs, advocacy, and lobbying operate within the European Union. Designed for senior international public affairs executives, the Brussels Study Tour 2025 offers an immersive experience inside the EU’s decision-making ecosystem. With exclusive briefings, high-level discussions, and site visits, this two-day program provides the knowledge, strategic insights, and connections you need to effectively advocate for your organization’s interests in Europe’s evolving political and regulatory environment.
Highlights of our 2024 Study Tour
NOTE: The 2025 agenda for the Brussels Study Tour is still being finalized. In the meantime, we are sharing the 2024 agenda as a sample below.
Day 1
17:30 – 19:00
Welcome cocktail and networking
Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
Day 2
10:00 – 11:00
Welcome to the study tour
Introduction to the European institutional, policy and political framework
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
11:00 – 11:15
Coffee break
11:15 – 12:30
Roundtable with Brussels-based practitioners
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
12:30 – 13:45
Networking lunch with an EU-based association
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
13:45 – 14:00
Transfer to the European Parliament
14:00 – 16:15
Visit to the European Parliament
Location: European Parliament
16:15 – 16:30
Transfer to the Ambiorix Centre
16:30 – 17:45
Working with European capitals and regions
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussel
17:45 – 19:00
Refreshment break
19:00
Meet at the Restaurant Maison du Luxembourg
19:00 – 21.00
Networking Dinner: Working with European media
Location: Restaurant Maison du Luxembourg
21:00
End of Day 1
Day 3
08:50 – 09:00
Location: European Commission, Charlemagne Building
Optional: Meet at the Ambiorix Center. (We are departing to walk to the European Commission, Charlemagne Building at 8:50)
09:30 – 12:00
Visit to the European Commission
Location: European Commission, Charlemagne Building
12:00 – 12:30
Walk back to Ambiorix Center
12:30 – 14:15
Networking lunch: Working with the New European Parliament
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussel
15:30 – 15:45
Coffee break
15:45 – 16:45
Challenges and Opportunities for Public Affairs in the EU – Insights from a European PA Leader
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
16:45 – 17:30
Bringing it all together – Public Affairs Council
Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels
17:30
Adjourn
Speakers will be announced shortly
Testimonial
The Brussels Study Tour 2024 was an exceptional experience, providing a comprehensive understanding of the European institutional, policy, and political framework. The event was meticulously organized, with insightful sessions on EU policymaking, effective lobbying strategies, and the impact of EU elections on public affairs.
Misti M. Rice – Magna International
They’ve brought in a really nice variety of guests, providing a range of different perspectives. It created a great opportunity to network, bond, and learn from each other.
Jenny Du – Apeel Sciences
It was partly intriguing to get over to the European Parliament and the European Commission and actually meet some of the key players in that space. Understanding how it works, seeing some similarities to the U.S. system, but also recognizing a lot of differences, was really insightful.
Brian Chase – Bell
It’s been great. It’s been great meeting the team. The program has been very well put together. We got to see a full 360-degree view of how Brussels’ policymaking works—understanding where you can shape legislation and provide input. It has been a truly insightful experience.
Elise Demaeght – PepsiCo Europe
Public Affairs Council
Square Ambiorix 7
1000 Brussels
[email protected]
Register
First-Mover Discount – Till March 15
First-Mover PAC Members: : €850 + VAT if applicable
First-Mover non-member: €1,095 + VAT if applicable
Early bird Discount – Till April 30
Early bird PAC Members: : €975 + VAT if applicable
Early bird non-member: €1,245 + VAT if applicable
After May 1
PAC Members: : €1195 + VAT if applicable
Non-member: €1,495 + VAT if applicable
EU Brussels Study Tour 2025
As participants in the Study Tour, you are entitled to complimentary access to the Brussels Public Affairs Forum on June 25th. Kindly express your interest by filling out the Forum’s registration form here and specify your participation in the Brussels study tour in the comment section.
The Brussels Study Tour is limited to a maximum of 25 participants.
Questions
Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]