Brussels Study Tour 2025

What to expect?

This intensive two-day deep dive into EU public affairs includes:

• Visits to the EU institutions and insights into how the EU decision-making works
• Informal conversations with senior officials and advisors
• Interactive sessions with corporate lobbyists, trade association leaders, and EU-focused NGOs
• Strategic discussions on the new geopolitical realities affecting global businesses and European advocacy efforts
• Informal networking with peers and senior leaders

Who should attend?

This study tour is designed for international public affairs professionals who need to stay ahead of the changing political and advocacy landscape in the EU. Whether you’re from a corporation, trade association, or NGO, this program offers practical strategies, best practices, and networking with key stakeholders in Brussels.

Key topics include:

• How the EU Works – Understanding key priorities and the decision-making process in practice
• Influencing EU Policy – How to effectively channel your organization’s interests into policymaking
• Lobbying the EU from Multiple Perspectives:
  • Insights from corporate public affairs leaders
  • Strategies from trade association executives
  • Understanding the role of EU-focused NGOs
  • Meetings with European Commission, Parliament, and diplomatic officials
• Beyond Brussels – Engaging with EU capitals, regions, and national policymakers
• Building and Leading an EU Public Affairs Team – Recruiting and managing Brussels-based professionals
• The EU Media Landscape – Navigating Brussels-based journalism and media relations

Maximize Your Brussels Experience

The Brussels Study Tour is scheduled immediately after the Brussels Forum, offering participants the opportunity to optimize their visit and engage with even more key stakeholders in European public affairs.

Join us in Brussels for an exclusive learning and networking experience that will transform your approach to EU public affairs!