Virtual Workshop
Advanced Advocacy and Public Affairs Campaign Management
October 5, 2023
10 a.m.−12:15 p.m. ET
Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch a sophisticated campaign needed to influence and shape the debate.
10:00 a.m.
Planning a Strategic Campaign
Developing a plan, budgeting, and identifying goals for organizing an advanced issue advocacy campaign takes careful consideration. Even small campaigns with a limited budget can be highly effective when they maximize resources and focus on their target audience.
Our presenters will outline:
- Setting goals and measuring success.
- Evaluating the pros and cons of working with a coalition or creating a separate issue advocacy group.
- Building the elements of a successful issue advocacy campaign: a digital advocacy hub for your supporters, a paid media strategy and strategic targeting of your most important audiences.
- Coordinating and managing key internal and external stakeholders.
11:00 a.m.
Break
11:15 a.m.
Case Study: How to Run an Effective Issue Advocacy Campaign
Trying to influence ballot measures, regulations or legislation is tough work– especially in a hyper-partisan political climate. This session will bring together organizations that have waged issue advocacy campaigns on ballot measures, regulations or legislation and achieved success. Our panelists will provide insights on:
- Managing and communicating your priorities with consultants and vendors to ensure the campaign is gaining ground.
- Ensuring your campaign is integrated with your government relations, grassroots and communications teams all working together towards a shared goal.
- Identifying the most valuable and important metrics for your issue advocacy campaign.
12:15 p.m.
Adjourn
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Workshop Details
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This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management, 2 credits toward the Certificate of Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]