Virtual Workshop
Crafting Presentations and Speeches
September 7, 2023
1:30 p.m.−3:45 p.m. ET
When written or presented well, a speech can inspire action, convince audiences or engage them to support your cause. Both experienced and novice speakers need strategies to cut through the noise, calm their nerves or gauge which message will resonate. Join us for a workshop covering best practices for crafting effective speeches and presentations.
In this program, you’ll learn how to:
- Determine appropriate messages and tones for different audiences and venues
- Use data for rhetorical impact
- Create speeches that can be re-purposed into other public affairs content
- Develop and deliver more compelling PowerPoint presentations
This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management, 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
1:30 p.m.
Crafting Your Speechwriting Style and Preparing the Speaker
Speechwriting requires different skills and strategies than other communications vehicles. Great speeches translate complex policy or business issues into understandable and digestible remarks that inspire key contacts or the public to take action. Our communications professional(s) will address these techniques:
- Determining the overall message and purpose of the speech
- Translating complex issues into everyday language
- Crafting compelling stories using data, and using data to find compelling anecdotes
- Writing a speech that matches the event, speaker and audience
2:30 p.m.
Break
2:45 p.m.
Public Speaking for Public Affairs
As public affairs professionals, we often present to internal leadership or deliver remarks to outside groups. It is crucial that you’re an effective verbal communicator who can express your organization’s message. This session will address:
- Strategies to prepare for important speeches or presentations, including how to adjust your presentation delivery based on audience size, location, format and room set-up
- Tools and tactics to become a more confident and prepared speaker
- Best practices for delivering a presentation using charts, graphics, PowerPoints or video
- Tips on how to stick to your message and clearly convey your argument
- How to manage question-and-answer sessions and pivot to key messages
3:45 p.m.
Adjourn
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Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]