July 19, 2023
1:30 p.m.−3:45 p.m. ET
Virtual
Advocacy content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, engage policymakers and enhance your advocacy programs.
Featured Topic & Speakers
Your organization’s digital and print content requires compelling visuals to stand out — and ultimately have impact. Whether you want to create a Twitter card, digital ad or advocacy leave-behind, this workshop will empower you with the knowledge and tools to create persuasive advocacy content.
Our design and digital communications professionals will address:
- Content to create in-house versus outsource (and effective ways to communicate with outside design firms to ensure you meet your goals, stay on schedule, and within budget)
- Harnessing principles of visual design, like scale and contrast, for your advocacy cause
- Developing low-cost, high-quality videos
- Free or paid tools that can help you develop graphic content for social media
Alex Dickinson
Partner
Beekeeper Group
Matt Longacre
Director, Communications
Conference of State Bank Supervisors
Helen Taylor
Senior Marketing Manager
Public Affairs Council
This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management, 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
Agenda
1:30 p.m. Make Your Content Interesting & Engaging
Grabbing the attention of your intended audience is increasingly challenging in a world oversaturated with content and communications. Learn what types of content perform best and how you can leverage ideas, feedback and timely information to captivate your audience so they are receptive to your message.
Our experts will cover:
- Subjects and headlines that capture attention
- How to strategically use photos, videos and other content elements to make communications engaging
- Strategies for building interest and ways to capitalize on a captive audience
- Creative ideas for combining resources to produce meaningful content
Alex Dickinson
Partner
Beekeeper Group
Matt Longacre
Director, Communications
Conference of State Bank Supervisors
2:45 p.m. Break
3:00 p.m. Creating Visuals and Graphics
Compelling visuals make your advocacy and public affairs efforts stand out. While design might not be your area of expertise, knowing how to create a quick graphic for your campaign or social media will help you liven up your messaging and save money. Attendees will:
- Learn how to harness the principles of visual design like scale and contrast
- Explore free and paid design tools to make basic visual content like Twitter cards and infographics
- View case studies of effective, eye-catching content
Helen Taylor
Senior Marketing Manager
Public Affairs Council
3:45 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1678899380557{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]