May 4, 2023
1:30 p.m.−3:45 p.m. ET
Virtual
Employees are increasingly expecting and requesting that their company or association’s leadership take a stand and respond to political, social, and environmental issues. Join us to learn how to create a social issue framework for your organization and how to become an authentic communicator on issues outside of your day-to-day business matters.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
- Planning a process for when and how to respond to social and political issues as they arise
- How to map key stakeholders and communicate on sensitive matters
- How to develop an internal communications strategy and utilize certain platforms to properly articulate your positions to your employees
Lisa Malloy
Senior VP, Communications
BAE Systems
Margaret Taylor
Senior Director, Head of Public Affairs
Salesforce
Tracy Winn
PAC Director
Elevance Health
Phil Zabriskie
Director of Impact and Global Reputation
Levi Strauss & Co.
This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
Agenda
1:30 PM Session 1: Company Communications and Grassroots Activation
- How can you effectively message and engage with your employees, especially when your staff has different geographic locations and priorities?
- In this session, we will discuss the best practices towards internal communications with your staff, how large organizations segment and cater to different employee audiences, and how you can increase engagement on organization-wide efforts and campaigns.
Margaret Taylor
Senior Director, Head of Public Affairs
Salesforce
Tracy Winn
PAC Director
Elevance Health
2:30 PM Break
2:45 PM Session 2: Managing Policy Issues
- As public affairs departments and management are increasingly responding to policy issues in Washington and across the country, how can organizations remain cognizant of and responsive to the concerns of their staff?
This Q+A style panel will highlight the work of two speakers while they discuss how their teams have built their communications framework to prepare for the future, effectively managed recent policy news within their corporate structure, and offer guidance for your organization when it stakes its own positions.
Lisa Malloy
Senior VP, Communications
BAE Systems
Phil Zabriskie
Director of Impact and Global Reputation
Levi Strauss & Co.
3:45 PM Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1678896718132{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]