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Webinar: Measuring and Communicating the Value of Your PAC

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January 22, 2019
2 p.m.−3 p.m. ET

Measuring your political efforts in a way that non-public affairs professionals  can understand is critical in demonstrating the influence of your PAC on advancing your organization’s advocacy goals. Communicating the PAC’s impact to your PAC donors and eligible community as a whole also generates an appreciation and support for its work. Learn how to convey to your internal and external stakeholders why a strong PAC is crucial to your organization’s success.

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Featured Topic & Speakers

In this webinar, you’ll gain insight into:

  • Traditional and non-traditional metrics to measure PAC success
  • Measurement tools that produce the types of data most valuable to stakeholders
  • Strategies for benchmarking against your peers to better identify and communicate success
  • Translating financial data into compelling and reportable collateral that will further highlight your PAC’s effectiveness
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This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management  and 1 core credit toward the Certificate in Public Affairs Management.

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Register

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Non-Member: $150
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Recording Only
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Non-Member: $150
Purchase a copy of the recording


Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.[/vc_toggle]

Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]