July 14, 2021
2 − 4:15 p.m. ET
Virtual
As every state government relations professional knows, states are often where policy change happens first. One state’s legislation can quickly inspire other states to follow suite, creating even larger impacts across the country. Join us to learn how to demonstrate the importance of state government relations to your corporate and association leadership.
Featured Topic & Speakers
In this session, we draw from the 2020 legislative sessions as well as best practices to walk you through:
- Measuring and quantifying your state government relations efforts in words and numbers
- Calculating the return on investment (ROI) of your national and local state groups, relationships and activities
- Explaining your work and its impact to internal stakeholders that may not fully appreciate the importance of state work
- Sharing compelling examples of how states drive national change
Nicholas D’Angelo
Manager, Public Affairs
Eaton
Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council
Jessica Stram
Director, Government Affairs
Target Corporation
Agenda
2:00 p.m. – 3:15 p.m. Showing Value: Internal Stakeholders
Making sure internal stakeholders – including your C-Suite – understand your SGR work and value is essential to have the budget, tools and resources you need. However, tracking and measuring the value of your efforts is one of the greatest challenges facing any SGR professional. And measuring is only half of the equation: you also need to communicate your value in terms that are meaningful to your internal stakeholders. In this session, our experts will help you tackle these challenges by sharing ways to:
- Track and measure your state government efforts in words and numbers
- Calculate the ROI of your state-level activities
- Show the value of SGR to the bottom line during COVID-19 and beyond
- Communicate value to internal stakeholders and business units using effective language and visuals
Nicholas D’Angelo
Manager, Public Affairs
Eaton
Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council
Jessica Stram
Director, Government Affairs
Target Corporation
3:15 p.m. – 3:30 p.m. Break
3:30 p.m. – 4:15 p.m. Showing Value: External Stakeholders
External stakeholders also play an essential role in effective state government relations work. Often the key to success lies in participating in associations, state-level groups or coalitions, as well as building good relationships with clients, customers and policymakers. In this session, our experts will cover ways to demonstrate the value of investing in external relationships to your leadership, as well as sharing tips for communicating your value directly to external stakeholders.
- Tips for calculating the ROI of membership in state-level groups, associations, or coalitions
- Explaining your work and its impact to external stakeholders that may not fully grasp the importance of state work
- Ways to demonstrate your value to external stakeholder using visuals, social media, and other communication tools
Nicholas D’Angelo
Manager, Public Affairs
Eaton
Jessica Stram
Director, Government Affairs
Target Corporation
This program is eligible for 2 core credits toward the Certificate in PAC & Grassroots Mangement, the Certificate in Government Relations and Lobbying and the Certificate in Public Affairs Management.
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1585326083734{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1605305431778{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]