April 1, 2021
2 p.m.−4:15 p.m. ET
Virtual
No matter what advocacy challenges your organization is facing, it’s important to have a strategic issues management process in place. Issues management is your Public Affairs team’s key to anticipating problems before they arise and minimizing concerns before they become major challenges.
Featured Topic & Speakers
Join us for an in-depth workshop that will help you map your organization’s issues of importance and design a process for monitoring, tracking and engaging.
We’ll cover:
- Tools for monitoring and tracking issues
- Effective formal and informal structures
- Issues management vs. crisis management
- Using issues management to show the value of GR and advocacy
- Engaging other business units and departments in the process
Callie L. Briese
Director, External Affairs, Corporate Affairs
Thrivent
Donna LaVoie
President & CEO
LaVoieHealthScience
Robert Scott
Founder, YIMBY Public Affairs
Executive Director, Power Up Illinois
This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management, 2 Elective credits towards the Certificate in PAC and Grassroots Management and 2 Specialization credits toward the Certificate in Government Relations and Lobbying.
Agenda
2:00 p.m. Issues Management Best Practices from Three Perspectives
Hear ideas, strategies, and best practices from the association, corporation, and consultant perspective. Walk away knowing how to best monitor, prioritize and manage the issues that matter to your industry. Our experts will share how to anticipate which issues are most likely to show up and how to address them in a systematic fashion, and walk through benefits of forming and managing a fully integrated team made up of the right players. This session will cover:
- Decision matrixes for allocating your time and resources
- Profiles of effective structures
- Ways to seek out enterprise-wide perspectives
- How to map your issues for importance to the company and impact
- Creating agreement on priorities and crafting a communications plan around them
- Tools for monitoring and tracking critical issues and legislation
- How established issues management teams may pivot to reflect a new administration, changes in Congress, increasingly active state legislatures and shifts in global priorities
Callie L. Briese
Director, External Affairs, Corporate Affairs
Thrivent
Donna LaVoie
President & CEO
LaVoieHealthScience
Robert Scott
Founder, YIMBY Public Affairs
Executive Director, Power Up Illinois
3:05 p.m. Break
3:15 p.m. Issues Management Best Practices from Three Perspectives (continued)
3:40-4:15 p.m Measuring and Communicating Value
In this session, our experts will tackle ways and ideas to address one of the greatest challenges in public affairs: finding ways to map your successes and demonstrate your value in a meaningful way to internal and external stakeholders. In this session our experts will help you show the value of an issues management system by covering:
- How to leave room for an unexpected issue or debate
- Metrics used to measure outcomes
- Ways to translate your high-priority issues into ROI
Callie L. Briese
Director, External Affairs, Corporate Affairs
Thrivent
Donna LaVoie
President & CEO
LaVoieHealthScience
Robert Scott
Founder, YIMBY Public Affairs
Executive Director, Power Up Illinois
4:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1604694340950{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]This program will be hosted in a secure virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1604694400278{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]