February 16, 2021
1:30pm - 4:15 pm ET
Virtual
Public Affairs teams are busier than ever. They often must manage multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but they are integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track.
Featured Topic & Speakers
- Understanding core project management strategies to maximize your public affairs team’s performance
- Creating a sense of responsibility among your team and define project scope and deliverables
- Building realistic and scalable plans, complete with a schedule and progress checks
- Communicating progress and timelines to internal stakeholders in a way that creates appreciation and buy-in for public affairs work
Stacy Cook
Principal
Perception Learning
@intrepidtrainer
Jeff Mascott
CEO
Adfero
@Adfero
Katie W. McBreen
Vice President, Communications and Research
Consumer Brands Association
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management
Agenda
1:30 p.m. Project Management Essentials
This opening session will cover core project management skills and principles to help your team work smarter and more effectively. Learn to streamline how you create, plan and carry out your public affairs initiatives. We’ll explore tested project management techniques and ways to apply them to maximize your results.
Our first session will cover:
- Identifying needs and building a scalable plan
- Determining who should be involved and how to delegate tasks
- Managing day-to-day workflow and spotting peak periods and pressure points
- Creating a sense of ownership among your team and defining deliverables
Stacy Cook
Principal
Perception Learning
@intrepidtrainer
3:00 p.m. Break
3:15 p.m. Project Management in Practice
The second half of our workshop will examine how to put the core principles of project management into practice. Two senior leaders will share the tools they use for more effective people-and-project management, including tactics for communicating success to internal stakeholders.
Our speakers will discuss:
- Their approach to project management, including how to prioritize goals and the required resources needed to achieve them
- Suggestions for managing successful campaigns across departments
- Communicating progress and timelines to internal stakeholders in a way that creates appreciation and greater buy-in for public affairs efforts
Katie W. McBreen
Vice President, Communications and Research
Consumer Brands Association
Jeff Mascott
CEO
Adfero
@Adfero
4:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1603380230706{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]This program will be hosted on a secure virtual platform.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1603380194684{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $369
- Non-Members: $499
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]