November 6, 2019
9 a.m. – 3 p.m. ET
Washington, DC
This workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an external partner.
Featured Topic & Speakers
When someone says “public affairs,” are you comfortable with the term and explaining it to team members? If you’re a consultant, can you anticipate what companies or trade associations want when they hire you for public affairs work? Our 101 workshop will deep dive on the core roles and responsibilities of public affairs, allowing you to better understand and serve your internal and external audiences, clients and partners.
- Understanding public affairs, giving substance and specificity to a term and field that’s often misunderstood and underappreciated
- Speaking the language of the client: communicating plans, progress and impact they can understand and use
- Lawmaking and rulemaking: Learn the basics of federal legislative and executive functions, focusing on Congressional and agency process for making laws, rules and regulations
- Learning from senior public affairs executives at major corporations and associations about what they look for when structuring RFPs, running a selection process, hiring a consulting and working with that consultant once hired
Chris Bender
Vice President
Public Affairs Council
Kristin Brackemyre
Director, PAC & Government Relations
Public Affairs Council
Sara Chang
Director, Advocacy Programs
Research!America
Nick DeSarno
Director, Digital and Policy Communications
Public Affairs Council
Karen Kuhlman
Managing Director – Congressional
United Airlines
Joseph Liu
Director of Strategy and Campaigns
AARP
This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
Agenda
9:00a.m. Welcome and Introductions
Discussion of individual learning objectives
9:20a.m. Public Affairs 101: What is Public Affairs
- Unique value-add a public affairs team brings to an organization
- Roles of the public affairs team plays inside an organization: issues predictor, strategic advisor, political interpreter and more
- Internal engagement tactics that effectively position public affairs as a business function and embed its work throughout the organization
Chris Bender
Vice President
Public Affairs Council
10:05a.m. Transition Break
10:15a.m. Lawmaking and Rulemaking 101
- Federal process for how a bill becomes a law, and how a regulation is implemented
- General differences between state and federal legislating and rulemaking
- Proven ways of swaying lawmakers and regulators
Sara Chang
Director, Advocacy Programs
Research!America
11:10a.m. Break
11:25a.m. PACs and Political Giving
- What PACs do/don’t do and the critical role they play in the political process, including the facts on Super and Corporate PACs
- How PACs work: structure, laws in brief and solicitation/participation
- Demonstrating PAC work and success with messaging, collateral and more
Kristin Brackemyre
Director, PAC & Government Relations
Public Affairs Council
12:15p.m. Lunch
1:00p.m. Digital Advocacy: Exceeding Expectations, Demonstrating Impact
- How digital teams are structured inside of companies and associations, and how to use that knowledge to increase your impact
- Demonstrating the value of digital work to your clients – and their clients (other functions inside an organization)
- Explaining digital work in a way that non-public affairs pros understand the work and difference it makes, including case studies of what’s worked and not
Nick DeSarno
Director, Digital and Policy Communications
Public Affairs Council
1:55p.m. Transition Break
2:00p.m. Corporate and Association Public Affairs: What Companies Expect from Their External Partners
- How corporations and associations approach identifying, interviewing and negotiating with external experts and firms
- Speaking the language of the client: Communicating plans, progress and impact clients can understand and use
- Examples of successful and unsuccessful client/consultant work and relationships
Karen Kuhlman
Managing Director – Congressional
United Airlines
Joseph Liu
Director of Strategy and Campaigns
AARP
3:00p.m. Wrap-Up and Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1555344103880{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1557167966040{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Early-Bird Registration (Register by October 2 and SAVE!)
- Members: $695
- Non-Members: $895
Regular Registration (After October 2)
- Members: $795
- Non-Members: $995
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]