April 3, 2019
1 p.m. - 3:15 p.m. ET
Washington or Virtual
This workshop will approach storytelling with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out.
Featured Topic & Speakers
Developing an effective advocacy story can noticeably improve your public affairs or policy campaigns. While storytelling is not a new art, the structure, your audience’s attention span and how you distribute your message have all changed significantly in recent years.
In this session, our storytelling professionals will examine:
- Identifying your organization’s or advocate’s story and aligning it to your advocacy message
- Crafting a campaign strategy that leverages storytelling as a powerful tool
- Recruiting and training storytellers that can deliver a powerful message
- Using tools like video, digital media, websites and in-person advocacy to tell your story
David M. Lusk
Founder
Key Advocacy
Cody Lyon
Managing Director of Advocacy and Political Affairs Programs
American Farm Bureau Federation
Gary Nuzzi
Senior Vice President
Adfero
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
1:00 p.m. Developing, Collecting, and Telling Your Organization’s Story
Every company, industry, profession or cause must be able to effectively tell their story to policymakers and concerned citizens. Humanizing a policy issue or explaining “the why” can be a difficult exercise. Join us for a session on:
- Understanding the power of stories and how to explain your organization’s “why”
- Crafting a public policy message that resonates beyond the beltway
- Developing a story arc and identifying key message for different target audiences
- Collecting stories from potential advocates and supporters
Gary Nuzzi
Senior Vice President
Adfero
2:00 p.m. Networking Break
2:15 p.m. Train the Trainer: How to Training Your Advocates to be Storytellers
Thousands of organizations bring advocates to meet with policymakers each year, but is your organization cutting through the noise? While organizations spend significant time training their advocates on policy issues, delivering compelling stories is rarely highlighted in the agenda. During this session you will learn how to:
- Train advocates to develop, craft and deliver a compelling advocacy story
- Utilize tactics like role-playing exercises to make your advocates feel more comfortable and to empower them to share their personal story
- Drive an advocacy campaign through a powerful story
David M. Lusk
Founder
Key Advocacy
Cody Lyon
Managing Director of Advocacy and Political Affairs Programs
American Farm Bureau Federation
3:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1549482388173{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]