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Carolyn Darville
Events Associate
202.787.5976 | email

May 27
Covid-19 has disrupted where and how we work, but it doesn’t have to upset the connections you have with your employees. Keeping internal communications strong during the evolving phases of a pandemic can be challenging as organizations attempt to manage a remote workforce while making preparations to reenter the office. Our webinar will detail how to support a dialogue with employees that are now working from home, maintain the trust of workers on the front lines and continue to provide engaging content for your most important audience. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jun 10
Embracing CSR is essential for organizations that want to compete for talent or market share, and e. Employees want to work for organizations that have social purpose as a key objective. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 24
You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for others, all the facts in the world won’t matter if the feeling isn’t right. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
Jul 07
Crisis is a matter of if, not when. What can organizations do to ensure that the damage done doesn’t linger? How can companies come back stronger after an incident? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an event and its response have affected organizational reputation. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 08
Master the key elements of grassroots program management. This boot camp will show you the many resources available to grassroots professionals, the tactics deployed by top programs and how to put it all together in order to win. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Jul 14
Your organization can give back to society in an abundance of ways, but you need the right team to make a meaningful impact. Effective partnerships play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 16
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Aug 25
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Sep 16
Any successful CSR program will contain a charitable giving plan, but what are the structural, budgetary and strategic priorities organizations need to evaluate before, during and after launch? How can firms start or enhance philanthropic ventures that move beyond short-term projects and instead leverage their sources of expertise to make a long-term impact on society? Well-designed philanthropic initiatives can help organizations more effectively engage with their communities and bolster reputation. This workshop will explore current best practices to help organizations maximize charitable impact. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 13
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the Council’s Corporate and Association PAC Benchmarking Reports, peer-to-peer PAC solicitations are consistently among the most effective fundraising methods. Is your PAC program developing and leveraging its champions? This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Nov 19
Public affairs writers wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their coalition or cause. Our public affairs writing workshop will teach you how to improve your prose and burnish your thought leadership credentials. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Dec 01
Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards, GIFs and infographics. This program is eligible for 3 Elective credits towards the Certificate in PAC & Grassroots Management and 3 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Dec 03
Join us for our annual briefing on China to learn more about the public affairs landscape and how to adjust your strategy to the nuances of the current political and economic environment. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.