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Jan 22
Measuring your political efforts in a way that non-public affairs professionals can understand is critical in demonstrating the influence of your PAC on advancing your organization’s advocacy goals. Communicating the PAC’s impact to your PAC donors and eligible community as a whole also generates an appreciation and support for its work. Learn how to convey to your internal and external stakeholders why a strong PAC is crucial to your organization’s success. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management and 1 core credit toward the Certificate in Public Affairs Management.
Jan 23
Be the team member who calls your boss with a legislative victory – not the one who calls and says the state ethics commission is on your case. Understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Feb 12
Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a critical state or federal victory: strategy, tactics, insider tricks and more. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Feb 21
As communities and organizations become more diverse, public affairs functions need team members who can authentically communicate with different segments of society. Without authenticity, teams will miss opportunities and the ability to court a broad base of advocates. This webinar will detail best practices on how to build diverse teams and messaging strategies to reach key segments of society. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Feb 27
Internationally-focused companies across different industries are more and more frequently faced with challenges that intersect business and diplomacy. In many cases, such scenarios turn public affairs into a “foreign minister” of their organization.
Mar 12
New Congress. First LDA filing. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 13
Many successful CSR programs contain a charitable giving plan. Even more, well-designed and executed philanthropic initiatives can help organizations better engage with their communities and improve reputations. What are the structural, budgetary and strategic considerations organizations need to make before, during, and after launch? This webinar will share current best practices to help organizations maximize charitable impacts.
Mar 19
Finding new advocates or supporters for your organization can often be a challenge. Join us to learn how to fully leverage advocate acquisition platforms and build your base of support. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Mar 28
On March 29, the United Kingdom will no longer be a part of the European Union. What are the implications of the final terms of the Brexit agreement for the U.K., the EU and other international stakeholders?
Apr 30
Political giving – from PACs to organizations themselves – is under increasing scrutiny. To improve their reputations and strengthen public opinion, many organizations are moving beyond the legal reporting requirements and operating with additional transparency in their decision-making processes. Join us and learn to build your own reputation through transparent political activities. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.