Global Digital Marketing Manager Epilepsy

Description

Join us today and make a difference in people’s lives!

Responsibility and Authority

This position will focus on the management and optimization of digital marketing platforms and initiatives across the full customer lifecycle that support the Neuromodulation business unit growth strategies. This role includes managing existing martech platforms, building and deploying new digital solutions, and optimizing digital campaigns – all under limited direction.

The Global Digital Marketing Manager (Epilepsy) will leverage strong technical and data management skills to analyze campaigns, generate insights, and work closely with brand marketing teams to propose and deliver appropriate actions to support them, help them leverage business opportunities, address obstacles, and refine digital tactics and goals with responsiveness and a can-do attitude.

You have a data-driven mindset, allowing you to troubleshoot and resolve platform issues easily, as well as manage platform integrations to enable robust omni-channel digital toolkits. Meanwhile, your digital marketing expertise in CRO, UX, CMS management, and marketing automation will bring a tech-savvy and innovative skill set, enabling you to build and deploy technical solutions that improve the customer experience and commercial performance.

This position has a global remit with a scope of activities spanning both HCP and patient audiences.

Major Accountabilities

• Analyze existing campaign data to generate meaningful insights
• Work closely with brand marketing and leadership teams to propose innovative enhancements to increase campaign performance
• Support brand teams by building and deploying key digital/technical tools and tactics
• Support the development of governance processes to ensure standardized platform usage and maximize data integrity
• Manage and administer customer-facing digital platforms and related integrations, including web CMS, marketing automation, eLearning, web analytics, and BI dashboards
• Identify and share best practices, as well as support and facilitate digital training workshops to raise digital IQ across the business
• Manage global paid media budget and allocate across priority markets to generate maximum conversions
• Ensure robust analytics frameworks are in place, including developing and enhancing BI dashboards across the full customer lifecycle
• Collaborate with external partners (including agency) and cross-functional stakeholders (including Sales, IT, Privacy)
• Participate in and actively manage planning initiatives related to the annual strategic plan and the commercial operating plan
• Work closely with the rest of the Marketing team to inform and develop marketing strategies
• Establish strong relationships across a matrix organization to become the point of contact for digital support requests
• Manage the timely delivery of projects and digital solutions to internal stakeholders in line with the commercial operating plan
• Manage budget effectively for key responsible projects
• Demonstrate personal ethics consistent with LivaNova values and culture, championing the Ethics and Compliance culture
• Work daily with a high level of integrity and promote a diverse and inclusive workplace culture in both people and thought leadership that is consistent with LivaNova values
• This position may require moderate business travel of 20% or more of the time

Skills, Knowledge, and Abilities

• Experience working in both back and front ends of digital marketing
• Expertise in multichannel marketing, digital lead generation, and digital optimization
• Enjoys operating at a granular technical detail, as well as wider project management
• Dynamic, problem-solving attitude
• Aptitude for data interpretation and strong research capabilities
• Analytical decision-making and critical thinking
• Excellent communication and presentation skills
• Teamwork and networking abilities
• Ability to work independently and take ownership of activities
• Creativity
• Fluent in English

Key Performance Indicators / Measures of Success

• Critical role impacting the strategy execution of the Epilepsy division
• Key driver in strategic and financial objectives

Education

• Degree level qualification in Digital, Marketing, or IT

Minimum Requirements & Qualifications

• Relevant experience in Digital/Marketing
• Adept at front-end technical digital skills, including CRO, SEO, UX, and analytics
• Comfortable managing and configuring platforms at a technical level
• Experience building and managing websites
• Excellent research, analytical, and data interpretation skills
• Excellent written and verbal communication skills
• Strong organizational and time-management skills
• Ability to communicate complex information in an easy-to-understand format
• Able to work independently and take ownership and responsibility
• Flexible to promptly respond to business needs
• Good team player with a customer-focused mindset

Pay Transparency

A reasonable estimate of the annual base salary for this position is $93,000 – $140,000, plus a discretionary annual bonus. Pay ranges may vary by location.

Our Commitment to Diversity & Inclusion

LivaNova values equality and celebrates diversity. We are committed to ensuring that our recruitment process is fair, transparent, and free from unlawful discrimination.

Our selection process is driven by the key demands and requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-job-related disability, family status, sexual orientation, religion, color, ethnicity, race, or any other legally protected classification.

Notice to Third-Party Agencies

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider or agree to payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

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If you are concerned that an offer of employment might be a scam or that the recruiter is not legitimate, please verify by searching for “See Open Jobs” on LivaNova Careers, and check that all recruitment emails come from an @livanova.com email address.

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