Manager, Digital Content and Social Media

AFPM employees combine both in-office and remote work into their schedules using up to 6 remote workdays a month. Only local candidates will be considered at this time.

American Fuel & Petrochemical Manufacturers (AFPM) is a dynamic trade association representing high-tech American manufacturers of virtually the entire U.S. supply of gasoline, diesel, jet fuel, other fuels, and home heating oil, as well as the petrochemicals used as building blocks for thousands of vital products in daily life, from paints to plastics, space suits to solar panels, and medicines to mobile phones. As a national trade association representing American refineries and petrochemical companies, AFPM brings together staff, members, affiliates, and thought leaders at major conventions and smaller gatherings, both virtual and in-person, throughout the year.

At AFPM, our greatest asset is our team of talented professionals who consistently fuel our success. As we continue to grow and expand our reach, we are excited to announce an opening for a Manager, Digital Content and Social Media. The Manager will lead the day-to-day development and execution of our trade association’s digital communications strategy. This is an exciting opportunity to manage digital storytelling efforts for a respected trade association and shape its digital voice in an evolving industry. If you are passionate about content creation, social media engagement, and working on high-profile policy issues, we encourage you to apply!

Responsibilities

• Develop and implement a comprehensive digital content and social media strategy to build brand awareness, engage on priority policy issues, and expand AFPM thought leadership.
• Write, edit, and design content for AFPM’s websites, newsletters, social media channels, and digital campaigns.
• Distill complex industry and policy concepts into easy-to-understand messages and creative that informs and persuades audiences.
• Manage and maintain the association’s social media channels, including LinkedIn, Twitter, Facebook, and Instagram.
• Oversee and coordinate with external creative and graphic design consultants to ensure cohesive branding and messaging across all digital platforms.
• Create and edit basic graphic design materials for social media, website content, presentations, and email marketing.
• Monitor social media trends, analyze engagement metrics, and make data-driven recommendations to improve performance.
• Ensure compliance with industry regulations and best practices in digital communications.
• Support media relations and advocacy efforts by crafting digital content that aligns with policy priorities.

Qualifications

• 6–8 years of experience in digital content creation and social media management, preferably within a trade association, regulated industry, or agency environment.
• Strong writing and editing skills, including the ability to craft compelling narratives and tell stories on different platforms.
• Basic proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite, or similar).
• Experience managing outside creative and design agencies/vendors.
• Knowledge of email marketing tools is a plus.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong organizational and collaboration skills with a proactive, problem-solving mindset.
• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field.

Salary at AFPM is determined by various factors, including but not limited to the individual’s particular combination of education, knowledge, skills, competencies, and experience. The projected compensation range for this position is $120,000.00 to $140,000.00 (annualized). The estimate displayed represents the typical salary range for this position and is just one component of AFPM’s total compensation package for employees.

AFPM’s comprehensive benefits program includes:

• Choice of two medical insurance plans with prescription coverage
• Dental and vision insurance
• Medical and Dependent Care Flexible Spending Accounts
• 100% employer-paid life insurance and AD&D coverage for the employee, their spouse/domestic partner, child(ren), and other dependents
• Supplemental life insurance option for the employee, their spouse/domestic partner, child(ren), and other dependents
• Paid vacation, sick, holiday, parental, bereavement, and other paid leave benefits
• Traditional and Roth 401(k) with generous employer contributions
• Short- and long-term disability coverage
• Pre-tax parking and commuter benefits
• Personal device / cell phone allowance
• Professional development and educational assistance
• Employee Assistance Program, mental health coverage including telehealth, and other wellness resources
• Free on-site, clean, and modern fitness center and locker rooms
• Free snacks, coffee, tea, hot chocolate, sodas, seltzers, bottled water, and much more!

If you are a qualified, interested candidate, please complete the following online application process. Candidates are strongly encouraged to include a current resume and cover letter.

Only direct applications will be considered; resumes received via placement agency or other third party will not be reviewed.