Organic Social Media Strategist

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude, we’re simplifying and modernizing the ticketing industry.

SeatGeek is looking for an Organic Social Media Strategist to own and reimagine our organic social presence from the ground up—across platforms, across moments, and across the culture that makes live entertainment worth showing up for. From hosting an Instagram Live at an event to responding to fans on Reddit to developing a TikTok content series for the start of the NFL season, this person will own end-to-end strategy and execution across platforms.

The Organic Social Media Strategist will report to the Director of Organic Growth and work cross-functionally with content, creative, PR, fan support, and beyond. The ideal candidate brings deep fluency in social media marketing, a genuine love for sports and live entertainment, and a strong instinct for tying great content to real business impact.

What You’ll Do

• Own and manage SeatGeek’s organic social channels end-to-end, including strategy, content creation, scheduling, and publishing across Instagram, TikTok, X, and any emerging platforms worth owning.
• Develop and execute a cohesive organic social strategy aligned with brand and business goals by defining channel-specific approaches, content pillars, posting cadence, and audience growth tactics that compound over time.
• Ideate and produce culturally relevant, platform-native content that taps into live events, sports, concerts, and entertainment moments, turning what’s happening in culture into content that drives engagement, shares, and brand love.
• Stay ahead of trends, conversations, and activity in real time by identifying opportunities for timely reactive content, cultural hijacks, and community engagement that keep SeatGeek part of the conversation.
• Shoot, edit, and produce short-form video content using self-shot footage, UGC, or provided assets, with a strong eye for storytelling, pacing, hooks, and platform-native formats that stop the scroll.
• Track, analyze, and report on performance metrics, including reach, engagement, follower growth, and share of voice, and use those insights to continuously optimize content strategy while demonstrating the channel’s business impact.
• Own community engagement by responding to comments, DMs, and mentions with a voice that feels human, on-brand, and genuinely fun, turning fans into advocates and everyday interactions into brand moments.
• Collaborate cross-functionally with marketing, partnerships, PR, and creative to support campaigns, product launches, and tentpole moments while keeping the organic social voice consistent and authentic.
• Build and manage the content calendar, balancing planned campaigns, evergreen content, and real-time opportunities across multiple platforms.
• Serve as the internal expert and evangelist for organic social by bringing platform insights, algorithm changes, and emerging format recommendations to the broader team while educating stakeholders on what drives results.

What You Have

• 4+ years of experience in organic social media and content strategy, ideally at an e-commerce brand. Experience in sports, live events, or ticketing is a strong plus.
• A scrappy, can-do work ethic with the ability to operate independently, move quickly, and wear multiple hats without waiting for perfect conditions.
• Strong organizational skills with experience managing content calendars across multiple platforms and campaigns simultaneously.
• Fluency in internet culture, with the ability to identify emerging trends, TikTok audio, and viral memes before they peak and translate them into authentic content.
• A genuine passion for live entertainment and sports, with an instinct for showing up in meaningful ways during major cultural moments.
• A data-first mindset with strong platform analytics skills and the ability to connect organic social performance to business outcomes and revenue.
• Excellent interpersonal and cross-functional communication skills, with the ability to clearly articulate social strategy to stakeholders at all levels.
• Experience partnering with creative teams and executing within brand guidelines while pushing creative boundaries in platform-native ways.
• Deep familiarity with social search and AI search optimization, understanding how content is discovered across TikTok, Instagram, and emerging AI-powered search experiences.
• Hands-on content creation experience, including shooting and editing short-form video using CapCut, Adobe Premiere, or similar tools. Comfortable serving as producer, director, and occasionally on-camera talent.
• Sharp editorial instincts and a distinctive writing voice, with the ability to adapt tone across platforms and write compelling captions that capture attention.
• A strong creative eye with the ability to develop content concepts, write effective creative briefs, and provide actionable feedback that improves the work.
• A natural community builder with strong instincts for audience engagement, knowing when to reply, amplify, escalate, and turn everyday interactions into memorable brand moments.

Perks

• Discretionary annual bonus.
• Flexible work environment, allowing you to work as many days per week in the office as you’d like or 100% remotely.
• Work-from-home stipend to support your home office setup.
• Unlimited PTO.
• Up to 16 weeks of fully paid family leave.
• 401(k) matching.
• Student loan matching program.
• Health, vision, dental, and life insurance.
• Up to $25,000 toward family building, reproductive health services, and gender-affirming care.
• $500 per year for wellness expenses.
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical.
• $360 per quarter to spend on tickets to live events.
• Annual subscription to Spotify, Apple Music, or Amazon Music.

Compensation

The salary range for this role is $80,000–$116,000 USD. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages are based on a wide array of factors unique to each candidate, including, but not limited to, skill set, years and depth of experience, certifications, and specific location.

Equal Opportunity Employer

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law.

As an equal opportunity employer, we recognize that diversity is a positive attribute, and we welcome the differences and benefits that a diverse culture brings. Come join us!

Learn more here