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Senior Manager, Public Affairs

Senior Manager, Public Affairs
Organization: Salesforce
Location: Washington, DC
Date Posted: 04/01/2024

Salesforce Public Affairs Senior Manager Position

Salesforce is seeking a seasoned Public Affairs Senior Manager to expand our strategic policy communications efforts and enhance our presence with policymakers and policy influencers.


Strategic Communications & Campaign Planning:

  • Develop and implement strategic campaign plans to effectively convey the company’s mission, values, and achievements.
  • Craft compelling narratives that resonate with diverse audiences, ensuring consistency in messaging across various channels.
  • Lead all aspects of our research program to drive data-driven policy decision making and messaging.
  • Work deeply with corporate communications to drive our public policy narratives in the media, particularly in the US and EMEA.
  • Build external-facing collateral and amplification materials for the Global Government Affairs team and company executives.
  • Execute media partnerships and paid media campaigns.
  • Work with the AMER Government Affairs team to build a grasstops employee program.

Issues Management:

  • Lead the development of crisis and issues communication plans and act as the primary point of contact during challenging situations.
  • Collaborate with cross-functional teams to manage and mitigate reputational risks.
  • Scenario plan to ensure Salesforce is prepared for potential challenges and opportunities.

Strategic Relationships:

  • Cultivate meaningful relationships with third party policy partners.
  • Identify new partnerships that drive our public policy objectives while staying true to Salesforce values.


  • Bachelor’s degree or equivalent experience in Communications, Public Relations, Political Science, or a related field. Advanced degree preferred.
  • 10-15 years of relevant experience in public affairs, government relations, or a related field.
  • Proven success in developing and driving comprehensive public affairs strategies.
  • Strong understanding of regulatory environments and legislative processes.
  • Excellent written and verbal communication skills, with the ability to articulate sophisticated issues in a clear and concise manner.
  • Demonstrated ability to build and maintain relationships with key partners, including government officials, media, and community leaders.
  • Experience in crisis management and the ability to navigate high-pressure situations.
  • Strong leadership skills, with the ability to lead and inspire a team.
  • Ability to travel up to 15% of your time.

Equal Opportunity Statement

At Salesforce, we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Equality and explore our company benefits at Salesforce Benefits.

Salesforce is an equal employment opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Know your rights: workplace discrimination is illegal. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at the following link: Salesforce Benefits.

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