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Specialist, Public Relations

Specialist, Public Relations
Organization: Victoria’s Secret & Co
Location: New York, NY
Date Posted: 06/13/2025

Description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Your Impact

  • Supports the team in conceptualizing and executing strong, forward-thinking, 360-degree brand-relevant PR strategies to drive business growth, build brand equity, generate consistent brand exposure, and optimize storytelling.
  • Supports team with drafts of brand press releases, pitches, launch workback schedules, media FAQs, and all internal leadership decks and initiative sharebacks.
  • Acts as a collaborative liaison to all internal partners, establishing and maintaining strong, trusting relationships and communication flow – e.g., External Communications, Customer Care Center, Ethics & Compliance, Legal, and more.
  • Confident management style with the ability to communicate effectively in all forms and at all levels.
  • Creates hindsight learnings for brand launches and initiatives that include event highlights, media impressions, and more for distribution to leaders and associates.
  • Works in lockstep with the Marketing team to support strategic brand partnerships.
  • Works closely to support managing PR agency on brand PR strategy for brand launches, leveraging campaign talent for press opportunities.
  • Works closely with the director on fashion editorial relationship management for the brand and plans and hosts editorial events.
  • Supports event production for the brand for press moments, including but not limited to coordinating talent, guest lists, and press strategy.
  • Supports talent management through liaising with talent agents, publicists, and social teams.
  • Coordinates campaign talent press day and interviews in partnership with the director and PR agency.
  • Disseminates assets to campaign talent ahead of launches to secure social coverage and posts.
  • Proactively strategizes, troubleshoots, and consistently creates solutions where needed.
  • Oversees strategic planning for luxe gifting strategy.
  • Strategically contributes to seasonal planning for brand moments.
  • Oversees reporting, analytics, and recapping across all launches and activations and provides strategic recommendations for future initiatives.
  • Highly motivated and committed with a can-do attitude – thrives in a busy work environment with enthusiasm, high energy, and a determination to deliver top-tier results.
  • Effectively manages completion of tasks to a high standard.
  • Creatively attuned and able to generate new ideas consistently that are in line with brand aesthetic.
  • Demonstrates strong time management – punctual and reliable, detail-oriented, able to multitask confidently and manage others to meet required deadlines.

Minimum Salary: $96,800.00
Maximum Salary: $132,195.00

VS&Co provides an estimated range of compensation for this role as shown. Your actual compensation will be determined by a number of relevant factors, including but not limited to your specific skills, experience, and geographic location.

Qualifications

Your Experience

  • Strategy driven
  • Results oriented
  • Forward-thinking PR approach with best-in-class digital capabilities
  • Collaborative and team oriented
  • Creative thinker
  • Organized
  • Resourceful
  • Performs with speed and efficiency
  • Excellent manager of people, time, and a myriad of personalities and deadlines
  • Strong writing skills
  • Ability to multitask
  • Professional
  • Strong fashion editorial relationships
  • Experience with talent agents and publicists

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links:
California Fair Chance Act,
Los Angeles Fair Chance Initiative for Hiring Ordinance,
Philadelphia Fair Chance Law,
San Francisco Fair Chance Ordinance,
Los Angeles County Fair Chance Ordinance.

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws. We only hire individuals authorized for employment in the United States.

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