Virtual Workshop
Social Media for Advocacy
September 11, 2025
1:30 p.m.−3:45 p.m. ET
Whether you’re using Facebook, X, LinkedIn, Instagram or another platform, social media is one of the most powerful advocacy tools at your disposal. When leveraged successfully, it can create opportunities to find, reach and engage advocates, recruit supporters, and connect with policymakers.
1:30 p.m.
Building a Strong Advocacy Presence Online
Advocacy content doesn’t need to be everywhere – it needs to be where your audience is. This session will help you evaluate the major social platforms and decide which are best for your goals, audience and content style. We’ll also break down the key elements of content that engages and mobilizes, including how to write compelling calls to action and tell stories that stick.
Our experts will cover:
- How to match your audience and goals to the right platform(s)
- What kind of advocacy content performs best on each platform
- How to structure content that grabs attention and prompts action
Children’s Hospital Association
NCTA – The Internet & Television Association
2:30 p.m.
Break
2:45 p.m.
Making Data-Informed Decisions in a Shifting Landscape
Once your content is live, how do you know it’s working, and what do you do when things don’t go as planned? This session focuses on using platform analytics and campaign data to assess performance, learn from your results and stay nimble amid platform changes and other potential pitfalls.
You will learn:
- How to distinguish between vanity metrics and meaningful KPIs
- Where to focus your limited time and budget for maximum impact
- How to anticipate and respond to evolving social media rules, misinformation and reputational risks
3:45 p.m.
Adjourn
Children’s Hospital Association
NCTA – The Internet & Television Association
This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Grassroots credits toward the Certificate in PAC & Grassroots Management , and 2 Elective credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Laura Brigandi
Senior Manager, Advocacy & Digital Practice
202.787.5976 | [email protected]