Virtual Workshop
Measuring & Communicating Internally the Value of Global Public Affairs
March 12, 2026
10 a.m.−12:15 p.m. ET
Showcasing the internal value of public affairs is key to leading a successful global function. Beyond management, it is the catalyst for gaining leadership support and broader organizational recognition. Join this workshop to discover how to frame your impact in a way that resonates with business leaders and executives alike.
10:00 a.m.
Quantifying Your Impact
Managing impact across borders requires more than just tracking local wins; it requires a unified global strategy. From navigating diverse international regulatory landscapes to measuring digital impressions across different continents, this session focuses on the specific metrics used by global public affairs teams to prove their value. Learn industry leaders are synthesizing data from various regions into a cohesive narrative that demonstrates progress on a worldwide scale.
This session will:
- Identify and explain the benchmarks unique to internationally focused public affairs activities
- Outline strategies for aligning regional team goals with a centralized global mission
- Evaluate measurement tools that provide high-level data for internal leadership
11:00 a.m.
Break
11:15 a.m.
Properly Communicating Your Value
Navigating the complexities of a changing world requires direct communication and a clear demonstration of value to your own leadership. This session provides practical guidance on reporting impact across diverse regional and global contexts. Learn from seasoned professionals how to craft compelling narratives and present data that resonate with key internal stakeholders, regardless of the geographic gap.
This session will discuss:
- Methods for tracking team performance and ROI against specific international industry benchmarks
- Strategies for showcasing impact, especially during periods of budgetary constraints or global economic uncertainty
- Techniques for tailoring achievement reports to diverse executive audiences for maximum impact
12:15 p.m.
Adjourn
This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
João Sousa
Managing Director, International Practice
(+32) 476 63 95 03 | [email protected]