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Impactful PAC Content

Virtual Workshop

Impactful PAC Content

August 13, 2026
1:30 p.m.− 3:45 p.m. ET

In a world where the average person can be bombarded with hundreds of emails a day, cutting through the noise is a major challenge. This workshop will teach you how to be strategic with your PAC communications to build a feeling of community that educates your audience and motivates them to contribute.

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Our speakers will discuss:

    • Making your PAC collateral personal and tailoring your message so it directly relates to the business or profession 
    • Choosing how to identify and leverage a trusted messenger to increase open rates and engagement
    • Building your content strategy well in advance and creating a consistent outreach calendar

1:30 p.m.

Creating Content That Drives PAC Engagement

Effective PAC communications require more than simply sharing information — they must inspire action, build trust and connect with audiences in meaningful ways. Developing compelling content and strategically distributing it across platforms is critical to increasing participation and strengthening your PAC program. Join us to explore practical strategies for developing impactful PAC content that supports fundraising, advocacy and long-term engagement, and hear from communications and PAC professionals who have created successful, multi-platform campaigns.

In this opening session, we will cover:

  • The importance of strong PAC content for participation and engagement
  • Core elements of an effective PAC communication strategy
  • Content strategies that advance PAC and advocacy goals
  • Keys to creating compelling messaging that resonates with diverse audiences
  • Best practices for content creation and distribution, including low-cost tactics versus strategic investments
  • Considerations for building a sustainable content calendar that aligns with key events and audience engagement opportunities
  • Examples of successful PAC communication campaigns and lessons learned
  • Compliance considerations and communication guardrails for PAC content
Mica Evans Hider Director, Political Affairs and Action
International Fresh Produce Association

2:30 p.m.

Break

2:45 p.m.

Storytelling and Internal Communications That Inspire Action

The most successful PAC communications programs combine authentic storytelling with thoughtful outreach strategies that educate, motivate and drive participation. Executing an effective solicitation campaign also requires creativity, audience targeting and strategic follow-up. This session will focus on practical approaches for using email, video, events and internal communication platforms to maximize engagement while remaining compliant. Participants will also hear from PAC practitioners on planning and executing successful communication and solicitation campaigns.

This session will cover:

  • Storytelling techniques that make PAC issues relatable and engaging
  • Best practices for email, video and internal communications
  • Tactics for tailoring content for different audiences and communication channels
  • Strategies for segmenting your eligible class and tailoring solicitations
  • Creative ways to incorporate visuals, videos, peer-to-peer outreach and PAC Match incentives into campaigns
  • Tips for increasing engagement through timing, visuals and calls to action
  • Ways to turn PAC presentations and pitches into meaningful engagement tools
  • Best practices for measuring content performance and refining your communication strategy
  • Compliance considerations for PAC communications and solicitations
  • Case study examples of impactful PAC communications, websites, videos and visual tools that increased participation
Karen Rugaard Ward Director, Government & Public Affairs
Plains All American

3:45 p.m.

Adjourn

Mica Evans Hider Director, Political Affairs and Action
International Fresh Produce Association
Karen Rugaard Ward Director, Government & Public Affairs
Plains All American

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Monica Day
Senior Manager, Political Affairs Practice
202.787.5964 | mday@pac.org

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