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Impactful PAC Content

Virtual Workshop

Impactful PAC Content

July 15, 2026
1:30 p.m.− 3:45 p.m. ET

In a world where the average person can be bombarded with hundreds of emails a day, cutting through the noise is a major challenge. This workshop will teach you how to be strategic with your PAC communications to build a feeling of community that educates your audience and motivates them to contribute.

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Our speakers will discuss:

    • Making your PAC collateral personal and tailoring your message so it directly relates to the business or profession 
    • Choosing how to identify and leverage a trusted messenger to increase open rates and engagement
    • Building your content strategy well in advance and creating a consistent outreach calendar

Agenda Coming Soon

Speakers coming soon!

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

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Questions

Alex Donovan
Senior Manager, Global Affairs & Communications Practice
202.787.5978 | [email protected]

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