Senior Social Media Associate

# Doctors Without Borders / Médecins Sans Frontières (MSF)

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics.

Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.

MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.

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## Role Overview

Under the direction of the senior social media manager and as part of the Editorial Unit, the senior social media associate will create and publish dynamic content for social platforms and contribute to the overall communications strategy to inform, engage, and inspire US audiences.

The senior associate will play an active role in increasing visibility through daily community engagement, news monitoring, and analytics reporting. The senior associate will provide strategic, data‑driven support to communications teams and senior management, particularly during crises, by analyzing narratives and context through social media brand listening.

This role will be Monday to Friday or Tuesday to Saturday, depending on the department’s quarterly needs.

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## Department Accountabilities

### External Communications
Develop and distribute external communications products across multiple channels to bear witness to humanitarian needs, speak out with patients and communities, engage with audiences, and achieve strategic objectives.

### Public Engagement & Advocacy
Identify significant medical humanitarian issues and execute integrated communications plans to increase public awareness, audience engagement, and support for advocacy priorities.

### Brand Positioning
Develop and contribute toward brand strategy, brand positioning, and tactics to increase brand visibility.

### Content Creation
Develop and support the production of creative and engaging external communications content across audiences and channels, including for the website, social media, and live events.

### Advance Diversity, Equity, and Inclusion
Promote DEI principles across all communications products and channels.

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## Role Specific Outcomes

### Digital Engagement Plan Execution
Support implementation of organic social media plans, develop related initiatives and content, and monitor performance of digital engagement campaigns. In a crowded digital space with ever‑changing algorithm rules, take a creative approach to ensuring medical and humanitarian topics reach people’s social feeds.

### Research and Monitoring
Support international teams on crisis response by synthesizing complex social listening data into clear and actionable recommendations.

### Content Creation
Draft organic social media copy and support the development of creative content, in accordance with organizational style guidelines, designed to engage diverse digital audiences.

### Data Collection & Analysis
Use social analytic tools to create reports and dashboards. Work independently and in collaboration with other stakeholders.

### Brand Positioning
Ensure the application of brand guidelines and brand templates.

*These core accountabilities should not be construed to contain every function/responsibility that may be required. Incumbents may perform other duties as assigned.*

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## Complexity and Problem‑Solving Skills

– Works independently with some managerial review and provides technical guidance when required on planning, organizing, prioritizing, and overseeing activities to efficiently meet organizational objectives.
– Works independently with some managerial review and provides technical guidance when required on developing appropriate plans or performing necessary actions based on recommendations and requirements.

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## Behavioral Competencies

### THOUGHT: How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.

**People Focus**
Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met; aligns processes with organizational needs.

**Manages Complexity**
Makes sense of complex, high‑quantity, and sometimes contradictory information to effectively solve problems. Looks at issues from many angles; obtains a deep understanding; swiftly identifies core issues; separates root causes from symptoms.

**Global Perspective**
Takes a broad view when approaching issues, using a global lens. Adjusts organizational practices to meet the unique needs of different regions or countries.

**Cultivates Innovation**
Creates new and better ways for the organization to be successful. Offers original ideas and constructively enhances others’ creative solutions.

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### RESULTS: MSF USA staff achieve results by cultivating a forward‑thinking environment that produces solutions for changing stakeholder needs.

**Drives Results**
Consistently achieves results, even under tough circumstances. Establishes bold goals; demonstrates tenacity; completes initiatives in a timely manner.

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### PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives.

**Collaborates**
Builds partnerships and works collaboratively to meet shared objectives. Shares information; avoids “us versus them” thinking; values others’ input.

**Values Difference**
Recognizes the value of diverse perspectives and cultures. Confronts stereotyping and offensive comments; behaves with sensitivity toward cultural differences.

**Communicates Effectively**
Develops and delivers communications that meet the needs of different audiences. Listens attentively; conveys information clearly and professionally.

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### SELF: MSF USA staff demonstrate self‑awareness and continuously seek opportunities to learn and grow.

**Instills Trust**
Gains confidence through honesty, integrity, and authenticity. Models reliability and fairness.

**Manages Ambiguity**
Operates effectively when the way forward is unclear. Seeks guidance appropriately; adapts with composure.

**Situational Adaptability**
Adapts approach and demeanor in real time to meet shifting demands. Supports others in adapting to new situations.

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## Technical Competencies

**Plans and Aligns**
Plans and prioritizes work to meet commitments aligned with MSF‑USA goals.

**Financial Acumen**
Interprets and applies key financial indicators to inform decisions.

**Tech Savvy**
Anticipates and adopts innovations in digital and technology applications.

**Data Collection and Analysis**
Determines and analyzes trends from collected data to support decision‑making.

**Project Management Skills**
Plans and manages small project assignments within cost, time, and quality parameters.

**Presentation and Written Communication Skills**
Adapts communication approach to match shifting demands; provides guidance to others.

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## Supervisory Responsibility

– Acts as an individual contributor specializing in social media.
– Trains social media intern when needed.

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## Desired Qualifications & Experience

– 3 years relevant professional experience; communications, journalism, or nonprofit experience preferred.
– Experience supporting crisis communication response in complex environments with social listening tools.
– Ability to write clear, compelling, and accurate content across platforms; interest in digital storytelling.
– Strong understanding of the social media landscape, including Instagram, TikTok, Bluesky, X, Threads, LinkedIn, Facebook, and YouTube.
– Experience using social media publishing, management, and analytics tools (e.g., Sprout Social, Talkwalker, Google Analytics).
– Knowledge of Adobe or Canva for social media graphics, in‑app video editing, or similar tools.

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## Travel Requirements

– Position alternates between Tuesday–Saturday and Monday–Friday.
– Must be willing to travel as needed.

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## Office Location

**New York, NY (Hybrid)**
This role is based in our New York office, where most of the team and operational infrastructure are located. Due to current staffing and budget constraints, we’re unable to support this position in our DC or California offices.

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## Compensation

**$78,399 – $117,599**, based on experience.
New hires are generally offered between the minimum and midpoint of the range based on relevant experience, skills, and internal equity.

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## Equal Opportunity and Accommodations Statement

MSF‑USA is dedicated to creating a diverse, impartial, and inclusive workforce. We do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other protected characteristic.

We provide reasonable accommodations for individuals with disabilities or religious beliefs and practices. For accommodations during the application process, contact **[email protected]**.

We strongly encourage individuals from underrepresented communities in the humanitarian aid sector to apply.

Learn more here