Director of Marketing, Urology

## Ambu A/S Overview

Ambu A/S is a global medical device company and market leader in single‑use endoscopy solutions, committed to improving patient care through innovation, operational excellence, and strong cross‑functional collaboration.

## Director of Marketing, Urology

The Director of Marketing, Urology serves as the business line leader for Ambu’s endoscopy portfolio within the urology and endourology markets. This role is responsible for leading downstream marketing activities, managing a high‑performing team, and working cross‑functionally with other commercial areas—including sales, finance, communications, and clinical affairs—to ensure business area alignment.

The Director will focus on building and developing the downstream Urology team, driving business area strategies for North America, and executing marketing initiatives to achieve business objectives. This encompasses successful product launches, value creation, market adoption and share growth, revenue growth, and overall profitability. The ideal candidate is a highly organized, strategic leader with strong team development skills and an analytical, results‑oriented approach to commercial and marketing execution.

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## Essential Functions and Responsibilities

– **Develop and execute strategic marketing plans** for Urology portfolios in the Endoscopy Solutions area in North America, including team development, portfolio management plans, and market strategies to optimize awareness/adoption, brand equity and value, business line revenue, and profitability.
– **Oversee development and execution of marketing management activities**, including product launches, segment budgets, and annual strategic marketing plans; contribute to day‑to‑day performance such as brand awareness and equity in North America.
– **Build, organize, develop, and manage** the marketing management team for Ambu USA urology endoscopy business lines.
– **Continuously monitor and report on portfolio and commercial performance**, including financial performance, key objective achievements, competitive landscape, and KPIs; provide monthly/quarterly business reviews and insights to the Vice President of Marketing.
– **Lead key cross‑functional projects** to build best practices within the product marketing management team.
– **Summarize, qualify, synthesize, and review marketing management activities**, ensuring business intelligence, product positioning/pricing, trends, promotional campaigns, sales support and tools, market opportunities, and business case/planning are effectively managed, reported, and continuously improved.
– **Oversee market communication plans and goals** for assigned portfolios.
– **Ensure consistency of Ambu’s brand in urology**, including trade shows and digital marketing communications.
– **Maintain highly collaborative KOL/consultant relationships** and ensure advisory boards are utilized productively to advance organizational understanding of market and customer needs.
– **Provide leadership and communication** on business line and product performance inputs to Global Product Management regarding North American market needs, requirements, and long‑term planning.
– **Lead the development of sales support tools** targeting all key stakeholders for the product area.
– **Guide the development of education and training programs** for the sales force and end users, as needed.
– **Collaborate with sales management and other departments** to ensure marketing strategies and programs are effective and communicated appropriately.
– **Oversee collaboration across geographies and cross‑functional teams** to build internal support, report on business progress, and accomplish business goals and objectives.
– **Travel up to 50%** for business/franchise leadership and field marketing customer engagement.

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## Qualifications / Experience

– Bachelor’s degree in Marketing or related field; MBA a plus.
– Minimum of 8–10 years of experience in Healthcare Marketing, preferably in Medical Devices.
– Experience in Urology and/or endoscopy highly preferred.
– Demonstrated experience in leadership, management, organizational communication, and initiative.
– Experience in project, program, and people development—including best practices, execution style, and results.
– Ability to build and maintain relationships with peers and colleagues across global organizational levels and with the executive team.
– Experience with design, evaluation, and validation of marketing strategies and programs.
– Consistently brings ideas, proposals, and business cases forward for consideration.
– Expertise with Microsoft Office, especially PowerPoint and Excel.
– Experience with new product development and launches.
– Strong analytical and budgetary experience.
– Ability to comprehend and analyze complex problems for business strategy.
– Experience supporting a direct sales force.

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#LI #Remote

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