Director of Marketing Events & Digital Communications

Overview
Salary Range
$120,000.00 – $130,000.00 Salary/year

Level
Senior

Position Type
Full Time

Description
Who We Are
American Farmland Trust is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work.

Since our founding in 1980, AFT has helped permanently protect over 6.5 million acres of agricultural lands, advanced environmentally sound farming practices on millions of additional acres, and helped thousands of farm families make a go of it, primarily through programs that increase farm viability and/or enhance farmland access.

Long a pioneering leader, AFT is now riding a new wave of growth, driven by agriculture’s most pressing needs and opportunities.

Job Purpose
The Director of Marketing, Events & Digital Communications leads AFT’s branding, marketing strategy, and national paid media campaigns. This position manages the Marketing Division and oversees national websites, email, social media, and outreach channels with the help of a team of communication specialists.

Position Summary
The Director of Marketing, Events & Digital Communications serves as AFT’s brand leader, driving integrated marketing and digital strategies that expand reach, deepen stakeholder engagement, and increase supporter growth.

In partnership with the Vice President for Communications, the Director leads multi-channel campaigns, signature engagement initiatives, and creative content development to advance the organization’s mission and visibility while overseeing team performance, metrics, and marketing best practices.

Duties & Responsibilities
Project/Program Leadership and Execution
Design, create, and improve content for national dissemination.
Maintain the AFT brand, refine and enforce brand standards, and keep AFT on the cutting edge.
Test the health of the brand with key audiences and against competitors.
Lead supporter acquisition strategy and coordinate cross-department tactics to grow the database.
Monitor the competitive environment, market changes, and political developments, and leverage trends and patterns to maximize communication impact.
Collaboration and Organizational Alignment
Foster internal and cross-divisional collaboration through informed guidance, coaching, and expertise in relevant areas.
Collaborate with other Directors and Deputy Directors on cross-divisional efforts and work to break down organizational silos to ensure effective execution of strategic initiatives.
Innovation and Continuous Improvement
Identify, develop, and promote new programmatic and operational initiatives that drive organizational growth, improve effectiveness, enhance efficiency, quality, and engagement, while encouraging and supporting a culture of innovation, continuous improvement, and adaptability.
Communication Leadership
Lead the execution of national communications strategy as tailored to divisional priorities and capabilities.
Ensure the production of written and other materials that communicate the division’s work to target audiences.
Support strong collaboration with the National Communications team to maintain consistency and alignment across all internal and external messaging.
Develop compelling messaging and storytelling opportunities across mediums, formats, and geographies.
Establish new communications channels and expand effective channels to reach new audiences.
This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements, or working conditions. While intended to reflect the current job accurately, management reserves the right to revise the position or require that other or different tasks be performed as assigned.

Qualifications
Advanced degree (Master’s degree in Business Administration, Marketing, Communications, or a related field) preferred, along with 10+ years of progressively responsible national PR, communications, or marketing experience, or an equivalent combination of education and relevant professional experience.
Demonstrated expertise in marketing, communications, advertising, and media relations as proven through portfolio examples and published samples.
Outstanding communication and organizational skills.
Demonstrated experience leading and managing teams, including providing direction, supporting staff development, and fostering a collaborative work environment.
Advanced knowledge and understanding of social media platforms including Twitter, LinkedIn, Instagram, YouTube, and Facebook, as well as related trends, analytics, and planning tools.
Experience managing email marketing, online fundraising, event registration, and digital advocacy platforms in a nonprofit or cause marketing role.
Experience directing websites, including building new websites, updating webpages, creating workflows, and planning staff resources.
Excellent organizational and project management skills with the ability to establish and implement systems and identify resources to ensure successful, on-time completion of projects.
Knowledge of and demonstrated experience using a diverse range of tools such as Canva, Adobe InDesign, Photoshop, and Illustrator.
Collaborative and strategic leader who builds alignment and engagement through influence.

Working Conditions
Occasional evening or weekend work may be required to meet deadlines.
This position requires domestic travel, estimated at approximately four to five trips per year, primarily for conferences, meetings, and other organizational events.

Supervisory Responsibility
This position has supervisory responsibility for: Social Media & Marketing Manager & Marketing Coordinator

Compensation
American Farmland Trust offers excellent vacation, medical, retirement, and other benefits. The salary range for this position is $120,000 to $130,000, based on experience.

American Farmland Trust Offers a Full Benefits Package for Full-Time Employees
Insurance coverage begins on the first day of the month following the date of hire.
Medical & Prescription Coverage
Dental Coverage
Vision Coverage
Company-Paid Life Insurance & Long-Term Disability (LTD)
Voluntary Life Insurance
Flexible Spending Account (FSA) for Healthcare & Dependent Care
Health Savings Account (HSA)
401(k) Plan
Sick Leave: Regular full-time employees accrue 13 sick days per year.
Vacation Leave: Accrue 15 days during the first year, increasing by one day per year up to a maximum of 20 days annually.
Holidays: AFT observes twelve fixed holidays and provides a week off between Christmas and New Year’s Day when all offices are closed, plus up to three floating holidays depending on the hiring month.

Why You Should Apply
Be part of a purpose-driven, committed, knowledgeable, high-performing, experienced, and fun team.
Work in a diverse and inclusive environment.
Support a cause and mission you can be proud of.
Receive competitive compensation and benefits.
Enjoy a remote work opportunity.

Timeline
To be considered, applicants must submit a resume, answer all screener questions, and include a cover letter explaining why they are the right fit for both AFT and this role.

Applications will be reviewed on a rolling basis until the position is filled.

Applicants Must Apply Directly Here
Director of Marketing, Events & Digital Communications