Jan. 26, 2021
10:00 a.m.−12:15 p.m. ET
Virtual
Due to COVID-19, we’ve found new ways to connect with advocates, team members and legislators. The shift to virtual platforms has forced us to embrace livestreaming, virtual presentations and all the accompanying possibilities. These types of virtual events will likely remain a part of our professional lives even after COVID-19. Join us and learn how to take your virtual program to the next level with keys for creating engaging, informative and impressive livestreams.
Featured Topic & Speakers
In this program, you’ll learn:
- Technical tips and tricks for making your livestreams professional and streamlined
- How to create engaging content by cultivating audience participation, use of video and imagery and dynamic speaking strategies
- Things to add or remove when transitioning a presentation from in-person to virtual
- Ways to use livestreaming and virtual presentations to expand your advocacy strategy
Caitlin Donahue
Principal
Seven Star Strategies
@cdonahuedc
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
This program is eligible for 2 Grassroots Specialization credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Agenda
10:00 a.m. Setting Up Your Livestream and Producing Engaging Live Content
Whether you are running a Zoom meeting, hosting a webinar, speaking with a reporter or going live on social media, your online presentation skills must be sharp. During this session we will cover:
- Proper camera placement, lighting and audio set up
- Creating a professional background or room
- Understanding live streaming platforms and reaching audiences
- Tactics and strategies to produce successful livestreamed events
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
11:00 a.m. Break
11:15 a.m. Presentation Skills for Virtual Formats
During an online presentation, we must be able to convince, persuade and inspire. However, both COVID-19 and decreasing attention spans pose challenges. During our second session of the day we will address:
- Structuring your presentation for an easily distracted audience
- Developing compelling PowerPoints and graphics that can illustrate your arguments
- Tactics for engaging audiences, addressing difficult questions and cultivating an online following
Caitlin Donahue
Principal
Seven Star Strategies
@cdonahuedc
12:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1603822491637{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]This event will be hosted in a secure virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1609880832662{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]