November 30, 2021
9:30 am - 3:00 pm ET
Virtual
We’re laying the groundwork of public affairs, from both a high-level perspective and the viewpoint of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
- A basic understanding of public affairs, including government relations, lobbying, PACs and advocacy activities
- Learn the fundamentals of federal legislative and executive functions, focusing on Congressional and agency processes for implementing laws, rules and regulations
- Hear from public affairs practitioners about what they look for when hiring and partnering with consultants, including how they measure success
Ibn Akbar Salaam
Director, Federal Legislative Affairs
Waste Management, Inc.
Megan Marcinko
Director of Government Affairs
American College of Radiology
David M. Schild
Founder & Managing Partner
Three Rivers Strategies
Kristin Brackemyre
Director, PAC and Government Relations
Public Affairs Council
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Kelly Memphis
Senior Manager of Government Relations and
Stakeholder Engagement Practice
Public Affairs Council
Tori Ellington
Manager, PAC and Grassroots
Public Affairs Council
Thank You to Our Sponsors!
This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 3 Core credits toward the Certificate in Public Affairs Management.
Agenda
9:30 a.m. Introduction to Public Affairs
In this opening session we’ll provide an overview of corporate public affairs, its importance and its evolving role in business.
You’ll gain a better understanding of:
- Why public affairs matters and its role
- Measuring the value of public affairs
- An overview of the macro public affairs challenges facing the business community today, such as expectations for engagement in social issues, public affairs in times of polarization and more
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
10:15 a.m. Government Relations and Lobbying
During this session we’ll explore government relations and lobbying in more detail. Hear first-hand from corporate and association lobbyists how their organizations engage in government relations on the federal and state levels as well as the role they play in the policymaking process.
Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council
Ibn Akbar Salaam
Director, Federal Legislative Affairs
Waste Management, Inc.
11:15 a.m. Break
11:30 a.m. Corporate Political Involvement: Introduction to PACs
Our speakers will provide an overview of how corporations and associations engage in political involvement through political action committees (PACs). We’ll discuss how PACs are structured, the basics of campaign finance as it applies to business PACs and an introduction to how PACs fit within an organization’s broader advocacy efforts.
Kristin Brackemyre
Director, PAC and Government Relations
Public Affairs Council
12:30 p.m. Lunch break
1:15 p.m. Grassroots and Digital Advocacy
Digital communications are increasingly integral to energizing grassroots and policy campaigns. This session will focus on how the business community uses digital and grassroots advocacy methods to engage in public policy and build support.
Tori Ellington
Manager, PAC and Grassroots
Public Affairs Council
2:00 p.m. Corporate and Association Public Affairs
We’ll close the day by hearing directly from corporate and association public affairs professionals on how their organization structures and approaches public affairs and advocacy. They’ll share what they look for when hiring and partnering with consultants and firms, including how they measure success.
David M. Schild
Founder & Managing Partner
Three Rivers Strategies
Megan Marcinko
Director of Government Affairs
American College of Radiology
3:00 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1615574928003{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $595
- Non-Members: $799
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]