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Government affairs departments face many challenges hiring consultants. What are effective ways of managing and measuring their performance?

How many officials are working in the 28-nation EU today? And how many groups are clamoring for their attention? This new Council infographic provides useful facts and figures about EU membership, staffing and procedures, along with best practices for public affairs in the region.
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One of the most important things to know about EU-level decision-making is that it takes a long time to enact new policy. Policymaking can take two to four years (including preparatory time), so patience, persistence and understanding are key. This members-only presentation simplifies major processes at play.


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What are the most effective ways to demonstrate the value of your work, and how can you ensure leadership views public affairs as a necessity?

With overseas corporate bribery scandals making headlines in recent years, anti-corruption and compliance issues have received renewed attention from the international business community. But transparent and compliant public affairs efforts can help companies avoid risk. This members-only resource provides basic information on the U.S. Foreign Corrupt Practices Act, the U.K. Bribery Act and other key anti-corruption statutes.

As the 2014 EU elections approach and EU-U.S. trade negotiations heat up, enrollment in the Joint Transparency Register is a best practice for effective public affairs management. This members-only resource provides background on why it’s important to register.

Brazil and other young democracies in South America offer new opportunities for political involvement in the region. But when it comes to campaign finance, it’s crucial to know the rules before you act. This brief resource will help.

To communicate effectively using social media, organizations must rethink traditional outreach strategies and stop trying to control the conversation, says Adfero Group’s Jeff Mascott.

Public affairs efforts are challenging in any setting, and each region has its own unique hurdles. The Council’s András Baneth shares some “lessons learned” for making future EU public affairs campaigns more successful.


If I were to pick the single most important factor behind a successful grassroots and advocacy strategy, I’d say it’s trust. Every component of grassroots advocacy, particularly those that pose the biggest challenges, can improve by building trust.