Announced at the virtual Advocacy Conference, these winners are the best of the best. Learn more about their inspiring campaigns in a challenging year.
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Announced at the virtual Advocacy Conference, these winners are the best of the best. Learn more about their inspiring campaigns in a challenging year.
Advocacy is evolving, inspiring tremendous innovation in the process. But, just jumping on the next trend isn’t always the best strategy to advance your priorities. This year’s winners show that by blending well-established tactics with creativity and new ideas, programs of all sizes can find success.
Novozymes and the American Bar Association received the Council’s 2016 Grassroots Innovation Awards for their creative and effective approaches to engaging, empowering and activating their grassroots advocates.
Organizations that want to increase be more effective are focusing their efforts on digital public affairs and advocacy, where online tools and digital communications are used to build grassroots support or influence policy.
Do your key internal stakeholders have a clear understanding of the value grassroots brings to your organization and advocacy? Being able to answer that question with an emphatic “yes” requires three steps, says the Council’s Rikki Amos.
If I were to pick the single most important factor behind a successful grassroots and advocacy strategy, I’d say it’s trust. Every component of grassroots advocacy, particularly those that pose the biggest challenges, can improve by building trust.
Read up on how to ensure that policymaker site visits provide mutual benefit and maximum impact.