Announced at the virtual Advocacy Conference, these winners are the best of the best. Learn more about their inspiring campaigns in a challenging year.
Recommended Reads for Public Affairs Professionals In the midst of COVID-19, professional skill-building is a great way to spend your time. We've compiled a list of books we feel are…
Advocacy is evolving, inspiring tremendous innovation in the process. But, just jumping on the next trend isn’t always the best strategy to advance your priorities. This year’s winners show that…
Past innovators have been large and small organizations representing a wide variety of industries, including Adfero, Air Line Pilots Association, American Bar Association, American Beverage Association, American Heart Association, Best Buy, Campaign for Tobacco-Free…
Novozymes and the American Bar Association received the Council’s 2016 Grassroots Innovation Awards for their creative and effective approaches to engaging, empowering and activating their grassroots advocates.
Organizations that want to increase be more effective are focusing their efforts on digital public affairs and advocacy, where online tools and digital communications are used to build grassroots support…
Do your key internal stakeholders have a clear understanding of the value grassroots brings to your organization and advocacy? Being able to answer that question with an emphatic "yes" requires…
If I were to pick the single most important factor behind a successful grassroots and advocacy strategy, I’d say it’s trust. Every component of grassroots advocacy, particularly those that pose…
Frequently, appointment seekers will have the opportunity to meet with Congressional staff in lieu of the member due to scheduling conflicts, recess, or district work periods. Reiterate to attendees the…