Announced at the virtual Advocacy Conference, these winners are the best of the best. Learn more about their inspiring campaigns in a challenging year.
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Recommended Reads for Public Affairs Professionals In the midst of COVID-19, professional skill-building is a great way to spend your time. We've compiled a list of books we feel are…
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Advocacy is evolving, inspiring tremendous innovation in the process. But, just jumping on the next trend isn’t always the best strategy to advance your priorities. This year’s winners show that…
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Past innovators have been large and small organizations representing a wide variety of industries, including Adfero, Air Line Pilots Association, American Bar Association, American Beverage Association, American Heart Association, Best Buy, Campaign for Tobacco-Free…
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Novozymes and the American Bar Association received the Council’s 2016 Grassroots Innovation Awards for their creative and effective approaches to engaging, empowering and activating their grassroots advocates.
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Organizations that want to increase be more effective are focusing their efforts on digital public affairs and advocacy, where online tools and digital communications are used to build grassroots support…
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Do your key internal stakeholders have a clear understanding of the value grassroots brings to your organization and advocacy? Being able to answer that question with an emphatic "yes" requires…
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If I were to pick the single most important factor behind a successful grassroots and advocacy strategy, I’d say it’s trust. Every component of grassroots advocacy, particularly those that pose…
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Frequently, appointment seekers will have the opportunity to meet with Congressional staff in lieu of the member due to scheduling conflicts, recess, or district work periods. Reiterate to attendees the…
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Read up on how to ensure that policymaker site visits provide mutual benefit and maximum impact.
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