[vntd_hero_section images=”76700″ heading_dynamic=”Virtual Workshop: Communicating the Value of Government Relations in Dollars and Cents” subtitle=”” button1_label=”Register” button1_url=”#register” bg_overlay=”dark_blue” height=”custom” height_custom=”450″ heading_font_size=”50px” tooltips=”%5B%7B%22tooltip_title%22%3A%22Welcome%20To%20Crexis!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22bottom%22%2C%22tooltip_depth%22%3A%220.12%22%7D%2C%7B%22tooltip_title%22%3A%22Click%20for%20our%20great%20works!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22top%22%2C%22tooltip_depth%22%3A%220.72%22%7D%5D”]
May 25, 2022
2 p.m. - 4:15 p.m. ET
Virtual
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and secure the support and recognition your function and team members need and deserve.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
The number of legislative meetings you had is important, but the outcomes of those meetings – such as policy movement or protecting the bottom line – is what really matters. Acquire and sharpen the tools to explain public affairs impact in business terms:
- Describe your public affairs portfolio in words and numbers
- Estimate the probability of success of public affairs initiatives
- Calculate the return on investment (ROI) of your public affairs work
- Explain your work and its impact to internal stakeholders in terms they understand
- Demonstrate your value during a crisis such as COVID-19
Rico Izaguirre
SVP, Government Relations, Public Policy & Social Impact
Affirm, Inc.
Cynthia Leon
Sr. Regional Manager
International Paper Company
Douglas G. Pinkham
President
Public Affairs Council
This program is eligible for 2 elective credits towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
Agenda
2:00 p.m. Measuring and Showcasing Government Relations
This session will cover strategies and metrics for showcasing the impact of public affairs in business terms. Whether it’s assigning a monetary value to policy or legislative victories or estimating the probability of a favorable outcome, learn to demonstrate the value of government relations in the language and metrics of business.
Our speakers will discuss:
- Measurement tools and metrics
- Strategies for calculating the return on investment of your public affairs work
- How to assign ROI and dollar values to legislation, regulations and stakeholder engagement
- How to describe your government relations efforts in words and numbers
Douglas G. Pinkham
President
Public Affairs Council
3:00 p.m. Break
3:15 p.m. Making the Case: Communicating the Value of Government Relations
Our closing session will focus on demonstrating the value and impact of your public affairs function to internal stakeholders in a meaningful way. Leading government relations professionals will share how they’ve successfully showcased the value of their teams to internal leadership and other departments to secure resources and recognition for their function.
Rico Izaguirre
SVP, Government Relations, Public Policy & Social Impact
Affirm, Inc.
Cynthia Leon
Sr. Regional Manager
International Paper Company
4:15 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1638994967361{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]