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Storytelling for Advocacy

Virtual Workshop

Storytelling for Advocacy

November 5, 2025
1:30 p.m.−3:45 p.m. ET

Your advocates have important stories to tell. Personal experiences make your message more  compelling to lawmakers and emphasize the need for action. This workshop will demonstrate how storytelling can be used to enhance your grassroots efforts, empower your advocates and reach your goals.

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In this program, you’ll learn how to:

  • Cultivate a quality story bank to help you incorporate advocate experiences into your strategy
  • Adapt stories to resonate with different audiences and contexts, balancing emotion and data for credibility and impact
  • Train advocates to confidently and succinctly share their stories across platforms

1:30 p.m.

Crafting and Adapting Compelling Stories

Storytelling can be the game-changer your advocacy program needs. When curated authentically, advocate stories are both more compelling and successful at swaying policymakers than dry talking points or statistics. But the same story won’t work for every audience, so learning to adapt stories and choose the right channel is critical.

In this session, we will cover:

  • Curating powerful advocate stories to build a quality story bank
  • Balancing personal narrative with data points to strengthen credibility
  • Tailoring stories for maximum impact, including story length and level of detail
Vincent Levin Senior Director, Account Management
NJI Media

2:30 p.m.

Break

2:45 p.m.

Training Your Advocates to Share Their Stories

A story is only as good as the person telling it. Make sure that your advocates are trained to tell their stories in ways that successfully educate lawmakers, share what is at stake and express your desired legislative outcome.

You’ll learn how to:

  • Create an environment in which advocates feel safe and comfortable communicating their personal experiences
  • Coach advocates to confidently and succinctly share their stories
  • Help advocates connect their personal experiences to your legislative ask
Craig Davis Senior Advisor
AARP

3:45 p.m.

Adjourn

Craig Davis Senior Advisor
AARP
Vincent Levin Senior Director, Account Management
NJI Media

This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Grassroots credits toward the Certificate in PAC & Grassroots Management , and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

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Questions

Laura Brigandi
Senior Manager, Advocacy & Digital Practice
202.787.5976 | [email protected]

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