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Podcasting 101

Webinar

Podcasting 101

June 11, 2026
2 p.m.− 3 p.m. ET

Podcasts have become one of the most popular ways for public affairs professionals to reach niche audiences, humanize complex issues and build long-term engagement. Whether you’re planning to launch a show or refine an existing one, this session will demystify the process – from concept development to production strategy – while focusing on what makes content credible, relevant and worth listening to in an attention-scarce world.

Learn More

In this program, you’ll gain insight into:

    • Defining a clear purpose and audience that align with your organization’s goals 
    • Developing engaging formats and storytelling approaches that build trust and authority
    • Managing the logistics of recording, editing, and publishing efficiently 

Speakers

Lauren Anderson Assistant Vice President, Executive Communications
American Property Casualty Insurance Association
Shannon Lujan Media Relations Manager, Advocacy
American Heart Association

This program is eligible for 1 Specialization credit toward the Certificate in Government Relations and Lobbying, 1 Elective credit toward the Certificate in Public Affairs Management, and 1 Elective credit toward the Certificate in PAC & Grassroots Management.

Register

Members: FREE
Nonmembers: $125

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Laura Brigandi
Senior Manager, Advocacy Practice 
202.787.5976 | [email protected]

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