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Video & Social Media Fundamentals

Virtual Workshop

Video & Social Media Fundamentals

June 9, 2026
1:30 p.m.− 3:45 p.m. ET

Master the art of creating engaging video content and leveraging social media platforms to reach your target audience. Learn essential strategies for capturing attention, building a strong online presence and driving actionable results for your team.

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This workshop will cover:

    • Which social media platforms are best for reaching your audience
    • Considerations for structuring video content, including length, style and message
    • How to promote and increase the reach of your content across platforms

1:30 p.m.

Motivating People Online

Creating a strong presence in today’s digital environment means producing compelling video content paired with thoughtful social media strategy. This session will cover the core components of video creation and how advocacy and communications professionals can use these tools to engage audiences and inspire action.

This session will focus on:

  • Grasping the basics of video production, including planning, filming and introductory editing techniques for effective advocacy messaging
  • Crafting a video content strategy that supports communication objectives and connects with intended audiences
  • Tailoring video content for various social media platforms to increase visibility and engagement

2:30 p.m.

Break

2:45 p.m.

Standing Out in the Feed

With social media shaping how organizations communicate, it’s essential to approach these platforms with intention to strengthen messaging and engage stakeholders. Proactive engagement starts with a strong foundation in social media management. This session will highlight key tools and approaches to build an effective online presence and cultivate meaningful interactions.

This session will cover:

  • Determining the most relevant social media platforms for advocacy and communications goals and recognizing their distinct features
  • Building content schedules and strategies that support consistent, high-impact engagement efforts
  • Core community management practices, including responding to feedback, managing concerns and encouraging productive online conversations
Erica Klinger Vice President, Marketing
AMCP
Beth Mosher Director of Public Relations
AAA

3:45 p.m.

Adjourn

Erica Klinger Vice President, Marketing
AMCP
Beth Mosher Director of Public Relations
AAA

This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in PAC & Grassroots Management , and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Alex Donovan
Senior Manager, Global Affairs & Communications Practice
202.787.5978 | [email protected]

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