September 17, 2019
9 a.m. – Noon ET
Washington, DC or Virtual
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online and navigate regulations that govern online advocacy.
Featured Topic & Speakers
Our conversation will help answer essential questions for digital political activity:
- Does a tweet or Facebook post count as lobbying?
- Do new FEC rules or laws passed by Congress affect my online advocacy campaigns?
- How can I leverage digital advertising for PAC or advocacy purposes in a compliant manner?
- Does my state-level online advocacy campaign trigger state compliance fillings?
Liz Demorest
Manager, RPAC Fundraising
National Association of REALTORS
Lee E. Goodman
Attorney at Law
Wiley Rein LLP
Steve Roberts
Partner
Holtzman Vogel Josefiak Torchinsky PLLC
Patrick Savoia
Deputy Director, Media
Blue State
This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
9 a.m. Online Advocacy and Digital Political Communications Regulations
Whether you’re launching a grassroots campaign or using digital advertising to promote your public policy position, compliance is critical. Over the last few years, both the government and digital platforms have implemented new rules and regulations. A legal expert will examine:
- Basic legal guidance for organizations using social media to advocate for legislation or changes in public policy
- How to comply with new regulations from major digital advertising platforms
- When your organization’s digital or social media advertising could trigger lobbying disclosure laws at the local, state or federal level
Steve Roberts
Partner
Holtzman Vogel Josefiak Torchinsky PLLC
Patrick Savoia
Deputy Director, Media
Blue State
10:15 a.m. Networking Break
10:30 a.m. Using Social Media and Online Communications for PACs
While the FEC prohibits certain PAC activity online, you can still leverage online communications to motivate your audience. A campaign finance expert and PAC practitioner will tackle the following questions:
- How can I use social media for my PAC, and can I use private social media groups to solicit my restricted class?
- What are the new online communications channels and tactics that are FEC compliant?
- When does a tweet, post, share, like or hashtag count as a solicitation?
- Can I promote my PAC events on Facebook, Meetup, Eventbrite or LinkedIn?
Lee E. Goodman
Attorney at Law
Wiley Rein LLP
Liz Demorest
Manager, RPAC Fundraising
National Association of REALTORS
12:00 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1555699952661{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $369
- Non-Members: $499
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]