September 19, 2019
9 a.m. – Noon ET
Washington, DC or Virtual
Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program is developing, training and leveraging its strongest supporters into peer champions.
Featured Topic & Speakers
Our conversation will cover best practices, challenges and solutions to building a best-in-class peer-to-peer program:
- Launching a peer-to-peer program, or enhancing an existing program, with tactics that work
- Finding, recruiting and training the right peer champions while keeping them motivated and engaged
- Putting your peer champions to work, including creating toolkits and providing group settings beyond individual peer outreach
Amie Adams
President
Dunn Associates
Sarah McDonald
Senior Manager, Political Programs
The Home Depot
Stacie Monroe
Senior Director of Political Affairs
American Association of Orthopaedic Surgeons (AAOS)
Danielle Morris James
PAC Manager
Caterpillar, Inc.
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
9 a.m. Creating an Effective Peer-to-Peer Program
Are you looking to develop a more formalized peer-to-peer program or take your current efforts to the next level? Our opening session will focus on laying the groundwork for a successful, yet manageable, peer-to-peer program as well as growing an existing campaign.
This session will cover:
- Identifying and recruiting peer champions — both starting from scratch and as your program matures
- Structuring your program for success, including tips for managing peer champions
- Training tools so your champions stay effective and compliant
Amie Adams
President
Dunn Associates
Danielle James
PAC Manager
Caterpillar, Inc.
10:15 a.m. Networking Break
10:30 a.m. Leveraging Your Peer-to-Peer Program
The effort doesn’t stop once you’ve set up your program. Our panelists will discuss key strategies for keeping your champions engaged and integrating their efforts into your overall PAC strategy.
This session will outline:
- Integrating your peer-to-peer champions into your broader solicitation strategy
- Recognition techniques to thank and motivate your champions
- Insights and lessons learned to help leverage your efforts
Sarah McDonald
Senior Manager, Political Programs
The Home Depot
Stacie Monroe
Senior Director of Political Affairs
American Association of Orthopaedic Surgeons (AAOS)
12 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1555701199069{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $369
- Non-Members: $499
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]