September 21, 2021
1:30pm - 3:45 pm ET
Virtual
Where does your organization stand on political and social issues? Consumers, employees, stakeholders and activists are looking to corporate America to lead on major social issues. This workshop will explore the evolving role of companies and brands, including effectively and authentically integrating corporate social responsibility and corporate social justice efforts into every facet of the organization.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
- The evolving role of corporations in social justice movements and social activism
- Methods for building a framework of trust between customers, employees, shareholders and the broader public
- Developing a thoughtful and intentional process to align corporate values with political involvement and broader social responsibility activities
Kristin Brackemyre
Director of PAC and Government Relations
Public Affairs Council
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Jessica Strieter Elting
Director of Political Affairs
Aflac
Cody Tubbs
Director of Public Affairs
Edison International
This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Agenda
1:30 p.m. A Guide to Social Issue Engagement
Consumers, employees, stakeholders and activists are increasingly looking to the business community to lead on major social issues. Navigating these conversations requires policy knowledge, communications skills, effective leadership and a keen sense of how to build rapport with stakeholders. Most important, it requires the ability to know when and how to engage on an emerging issue.
This opening session will cover the Public Affairs Council’s guide to social issue engagement, which was developed for companies that want to become involved in social issues affecting their employees, customers or communities. Join us for a discussion on how organizations can develop a thoughtful and intentional process to align corporate values with political involvement and social responsibility.
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
2:15 p.m. Where Things Stand: Corporate Social Involvement Survey Data
The Council recently conducted a survey on corporate involvement in social issues to identify engagement trends over the last five years. This session will preview data from over 80 companies, covering the pressure to engage, which social issues have attracted business attention and outreach and advocacy strategies.
Kristin Brackemyre
Director of PAC and Government Relations
Public Affairs Council
2:45 p.m. Break
3:00 p.m. Building an Engagement Framework
Where does your organization stand on political and social issues? Our closing session will explore the evolving role of companies and brands, including strategies to integrate corporate social responsibility and corporate social justice efforts into every facet of the organization. We’ll discuss methods for establishing a framework for engagement built on trust between the company and key stakeholders
Jessica Strieter Elting
Director of Political Affairs
Aflac
Cody Tubbs
Director of Public Affairs
Edison International
3:45 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1603380230706{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]This program will be hosted on a secure virtual platform.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1615314080001{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]