May 2, 2023
2 p.m.−3 p.m. ET
Virtual
Persuasion is a key ingredient in public affairs. To gain supporters and impact decisionmakers, it’s essential to convey complex policy issues to both the public and policymakers. This persuasive writing webinar will demonstrate how to produce content that can engage supporters, inspire action and sway stakeholders.
Featured Topic & Speakers
In this webinar, you’ll learn how to:
- Translate complex issues into compelling narratives.
- Create a segmentation strategy for messages and audiences.
- Engage policymakers and supporters through persuasive writing and inspire them to act.
Graham Buck
Director, Content Strategy
Citigroup
Gabrielle Peterson
Senior Manager, Global Communications & Public Affairs
International Copper Association
Rob Runyan
Director, Policy Communications
Citigroup
This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying and 1 credit toward the Certificate in Public Affairs Management.
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1678388938487{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: FREE
- Non-Members: $125
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]